Product Marketing Manager - Application & AI Storage

Backblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Together with our partners, we’re helping customers break free from the restrictive, overpriced legacy solutions that hold them back, and blaze forward with the full power of the open cloud in their hands.

Founded in 2007, we scaled the business with less than $3 million in outside funding until 2021, when we did a traditional IPO on the Nasdaq stock exchange. Today, Backblaze generates over $100m in revenue and is the leading specialized storage cloud - managing over three billion gigabytes of data storage for 500K+ customers in 175+ countries, including businesses, developers, IT professionals, and individuals.

But while there is a lot to celebrate in our past, there is almost as much opportunity ahead of us. We are seeking a Product Marketing Manager - Application & AI Storage!

About The Role

You’ll lead positioning and go-to-market for Backblaze’s AI & application storage solutions. You'll architect how we speak to the executives and innovators accelerating AI/ML training & LLMs, cloud-native apps, and data lakes. You’ll orchestrate messaging and programs that engage technical decision-makers and influencers—helping them tap into object storage performance with cost savings and GPU flexibility. You’ll collaborate with teammates across Marketing, Sales, Partnerships, and Product Management to define and execute strategies that move the needle on awareness, pipeline and revenue.

What You'll Do

• Develop compelling end user positioning & messaging of joint solutions, informed by strategy, market insights and customer research, understanding of our products, and fluency in AI/ML workloads and cloud-native / ISV business models
• Help define strategy for select customer targets based on win/loss analysis, refinement of personas and ICPs, and deep understanding of solution areas and customer journeys
• Drive go-to-market planning and execution—working cross-functionally to launch, promote, and optimize campaigns
• Deliver compelling customer-facing assets, incl. web pages, blogs, webinars, emails, videos, event content, and more
• Own strategy and execution for physical and virtual events, such as NVIDIA GTC, Supercomputing, and webinars, ensuring strong GTM delivery to resonate with target audiences and achieve initiative goals
• Build and evolve personas, ideal customer profiles (ICPs), and solution narratives based on real-world use cases and outcomes
• Enable customer-facing teams with talking points and other materials for the products under you, and support Sales and Partner Marketing colleagues on key co-marketing initiatives
• Manage marketing campaign spending to deliver on ROI targets within budget

The Right Fit

• 5+ years in technology marketing, incl. 3+ years in product marketing or go-to-market ownership
• Experience marketing to AI, ML, and/or cloud-native audiences–with familiarity for technical personas and their buying journeys
• Strong understanding of AI infrastructure including NVIDIA GPU clusters and generative models
• Proven track record of crafting compelling narratives and executing programs that move pipeline and revenue
• Analytical mindset—you know how to use data to shape decisions and refine direction
• Excellent writing, storytelling, and presentation skills—including ability to translate complex technical concepts into accessible and engaging messaging
• A proactive, collaborative approach—you know how to lead cross-functional teams and make things happen
• You’re using AI as you explore opportunities like this one, while also overlaying your human smarts & sensibilities for best-of-all-worlds results

Backblaze Perks

• Healthcare for family, including dental and vision
• Competitive compensation and 401K
• RSU grants for full-time employees
• ESPP program
• Flexible vacation policy
• Maternity & paternity leave
• MacBook Pro to use for work plus a generous stipend to personalize your workstation
• Childcare bonus (human children only)
• Fertility treatment and support
• Learning & development program
• Commuter benefits
• Culture that supports a healthy work-life balance

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below.

The expected salary range for this role is as follows:

• $135,000 - $150,000 per year for candidates in the San Francisco Bay Area.
• $112,000 - $130,000 per year for candidates in other U.S. locations.

At Backblaze, we value being fair and good to our customers, partners, and employees. That’s why diversity, equity, and inclusion are at the core of our values. We are committed to fostering a workforce where all employees feel a sense of belonging regardless of race, ethnicity, nationality, gender, sexual orientation, age, religion, socio-economic status, ability, veteran status, and education. We believe that our dedication to cultivating a diverse workspace not only allows us to better serve our customers in over 175 countries, but further reinforces our commitment to doing the right thing. We are proud to be an Equal Opportunity Employer.

To understand more about the data we collect and process as part of your application, please view our Backblaze Employee Privacy Notice.