Expert SEO & Performance Marketing Lead

Company Description

Founded in 2018, Babywish is a brand built on empathy, trust, and a dedication to providing the best for every baby. With a mission to make parenting easier and safer, Babywish offers high-quality, safety-tested baby products crafted with utmost care by parents, for parents. Babywish is committed to quality, safety, and community, ensuring every product meets the highest standards. The brand has earned the trust of parents by prioritizing safety-first materials and creating a supportive environment for families. At Babywish, we strive to make parenting a joyful journey, one product at a time.

Role Description

This is a full-time remote role for an Expert SEO & Performance Marketing Lead. The selected candidate will develop and execute SEO strategies, conduct keyword research, perform comprehensive SEO audits, and refine on-page SEO practices. Additional responsibilities include monitoring web analytics, leading link-building initiatives, and driving data-driven decisions to achieve measurable growth in organic traffic and marketing performance.

Qualifications

• Proficient in Keyword Research and On-Page SEO practices
• Skilled in conducting in-depth SEO Audits and implementing optimization recommendations
• Experience with Link Building strategies and management
• Expertise in Web Analytics tools to monitor and analyze performance metrics
• Strong strategic thinking and ability to craft actionable marketing insights from data
• Familiarity with performance marketing and driving ROI-driven campaigns
• Ability to work independently and effectively in a remote environment
• Proven experience in the e-commerce or direct-to-consumer industry is a plus
• Bachelor's degree in Marketing, Business, or a related field is preferred