We are seeking a skilled and experienced SEO Specialist to join our dynamic agency. As an SEO Specialist, you will play a crucial role in optimizing our clients' websites to improve their organic search visibility and drive qualified traffic. You will collaborate with our team of digital marketing professionals to develop and execute effective SEO strategies that align with our clients' goals and objectives.
Responsibilities:
- Conduct comprehensive keyword research to identify target keywords and phrases that will drive relevant traffic to client websites.
- Perform on-page optimization tasks, including optimizing website content, meta tags, headings, and URL structures to enhance search engine visibility and user experience.
- Implement technical SEO improvements such as website speed optimization, XML sitemap creation, robot.txt optimization, and schema markup implementation.
- Develop and execute link building strategies to increase the authority and visibility of client websites through high-quality backlinks.
- Monitor and analyze website performance using various SEO tools and platforms, such as Google Analytics and Google Search Console, and provide regular reports and recommendations to clients.
- Stay up-to-date with the latest industry trends and algorithm updates to ensure our SEO strategies are in line with best practices.
- Collaborate with cross-functional teams, including content creators, web developers, and designers, to implement SEO recommendations and improve website performance.
- Conduct competitive analysis to identify opportunities and benchmarks for clients' SEO campaigns.
- Stay informed about emerging SEO tools, techniques, and trends, and proactively suggest new strategies to improve SEO performance.
- Provide guidance and support to junior team members and assist in their professional development.
Requirements:
- Bachelor's degree in marketing, communications, or a related field (preferred but not required).
- Proven work experience as an SEO Specialist, preferably in an agency setting.
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Proficiency in using SEO tools, such as Google Analytics, Google Search Console, Moz, SEMrush, Ahrefs, or similar platforms.
- Experience with on-page and off-page SEO techniques, including keyword research, content optimization, link building, and technical SEO.
- Familiarity with HTML, CSS, and website development principles.
- Strong analytical skills and the ability to interpret data, draw insights, and make data-driven recommendations.
- Excellent written and verbal communication skills, with the ability to present complex SEO concepts in a clear and concise manner.
- Detail-oriented mindset with exceptional organizational and project management skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
Join our team and be part of an exciting agency that values innovation, collaboration, and continuous learning. Apply now and contribute to the success of our clients' online visibility and growth through effective SEO strategies.