Growth Marketing Director

Axcel Learning’s mission is to train the modern workforce. We do this by investing in founder-led professional education businesses with the goal of growing their organizations through a portfolio of training solutions in areas where there exists a persistent shortage of specialized talent. Axcel Learning is backed by Alpine Investors, a people-driven private equity firm that is committed to building enduring companies.

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Opportunity:

We are seeking a Growth Marketing Director to play a pivotal role by executing strategic marketing plans that drive the success of our asynchronous training products for two brands in the IT market. The Growth Marketing Director will collaborate cross-functionally to ensure our products are meeting market demands and marketed appropriate to the right audience. This role requires a solid understanding of b2c marketing techniques, but someone who has experience in both b2b and b2c will be considered a top candidate. The role reports directly into the CEO of one of our IT training brands.

Join us in shaping the future of IT education and training and come work with an awesome team!

What you will do:

Paid Media:

• Plan, execute, and monitor paid media campaigns and A/B testing across multiple platforms (Google, Meta, LinkedIn) to drive customer acquisition and revenue growth.
• Identify and drive forward additional lead generation tactics, including affiliate partnerships.
• Analyze Paid performance data to uncover actionable insights and drive continuous improvement.

Owned Media:

• Plan out and direct the strategy for organic social marketing.
• Plan out and direct the strategy for email marketing.
• Identify and report on KPIs, data, and trends to key stakeholders.

Campaign Execution:

• Collaborate with business leads to align on campaign planning, objectives and messaging.
• Ensure campaigns are delivered within defined timelines and budgets.
• Partner with business leads on pricing and promotional strategy to optimize contribution margin.
• Standardize and establish key metrics and analytics to measure the success of marketing initiatives
• Own the reporting of KPIs, data trends, and overall performance of marketing campaigns.

Conversion Rate Optimization:

• Lead comprehensive CRO strategy to systemically improve website conversion and average order value through rigorous A/B testing, user journey optimization.
• Monitor and optimize the full conversion funnel, identifying drop-off points and implementing solutions to maximize revenue per visitor.
• Understand SEO tactics to drive high-intent traffic to the websites.
• Establish KPIs and reporting frameworks to track CRO impact and communicate results to stakeholders.

Team Management

• Manage 2-3 internal team members to support growth marketing initiatives
• Manage agency and contractors to support the growth marketing initiatives

What you will bring:

• Highly motivated, self-starter mentality that thrives in high-achievement environments
• Minimum of 4 years of experience in b2c growth marketing with a successful track record of driving revenue growth
• Hands-on experience in setting promotional strategy for b2c products
• Deep hands-on experience running paid strategies across Meta and Google, including running creative testing processes
• Proficiency with Search Engine Optimization, email marketing campaigns, organic social, and other demand generating activities that drive revenue growth
• Experience overseeing creation of content and working with a team to execute
• Comfortable managing multiple priorities. Ability to thrive in a fast-paced, dynamic but remote environment with distributed teams
• Meta and Google Ads experience required; Shopify, Klaviyo, Salesforce, and HubSpot experience highly preferred