Digital Marketing Executive

Job Summary

AX Hotels is looking for a Digital Marketing Executive. This position is needed to actively support the planning, execution, and optimisation of the company’s digital and e-commerce strategies. The role focuses on strengthening the company’s online presence and driving revenue growth through innovative digital initiatives.

The candidate will leverage their passion for e-commerce, technology, and digital marketing to enhance technical skills, conduct market research, and propose and execute effective tactics that keep the company competitive

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Co-ordinate, execute and test ongoing web optimisation projects and new dev projects that may arise from time to time.
• Help deploy successful digital campaigns inclusive of Google Ads, Facebook, Display Assets etc.
• Experiment with a variety of organic and paid acquisition channels.
• Be actively involved in SEO/AEO efforts (keyword research, Schema, FAQs etc.)
• Provide creative ideas for the content strategy and update company websites and manage day to day content uploading.
• Prepare online newsletters and promotional emails and their distribution, as required.
• Assist with increasing, maintaining and improving segmentation of customer email databases.
• Collaborate with other teams/designer/agency to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics/Audit tools.
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Conduct research, analysis and reporting within the e-commerce, consumer behaviour and customer profile sphere as required.
• Assist with admin work that may arise from time to time.

Requirements

• Proven experience as Digital Marketing Executive or similar role.
• MQF Level 6 or equivalent qualification required.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with Wordpress, Schema, Keyword Research/Prompt & Audit tools and Mailchimp.
• Good knowledge of Google Analytics and similar.
• Project management skills and abilities are required.
• Knowledge in content strategy and search/answer engine optimisation.
• A sense of aesthetics and a love for great visual communication.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.