Technical SEO Specialist

Overview

The Technical SEO Specialist plays a crucial role in optimizing a website's technical elements to improve its search engine visibility and user experience. This position is vital in ensuring that the website is structured and coded in a way that is accessible to search engine crawlers and provides a seamless experience for users.

Key Responsibilities

• Perform technical SEO audits and provide recommendations for site improvements
• Optimize website structure and internal linking for improved crawlability
• Manage XML sitemaps and robots.txt to ensure proper indexing and crawling
• Implement structured data markup to enhance search results appearance
• Monitor and analyze site performance using tools like Google Search Console and Google Analytics
• Collaborate with web development and content teams to implement SEO best practices
• Ensure proper implementation of meta tags and heading tags for improved relevance
• Stay updated on search engine algorithm updates and industry best practices
• Conduct keyword research and provide on-page optimization recommendations
• Resolve technical SEO issues such as duplicate content, site speed, and mobile responsiveness
• Track and report SEO performance metrics, such as organic traffic, ranking, and conversions
• Stay abreast of new tools and trends in technical SEO and implement where applicable
• Train and educate internal teams on technical SEO best practices
• Contribute to content strategy with a focus on SEO-friendly content structure

Required Qualifications

• Bachelor's degree in Marketing, Information Technology, Computer Science, or a related field
• Proven experience working in technical SEO, preferably in an agency or corporate setting
• In-depth understanding of search engine algorithms and ranking factors
• Proficiency in HTML, CSS, JavaScript, and other web development technologies
• Experience with SEO tools such as Screaming Frog, Ahrefs, SEMrush, and Moz
• Strong analytical skills with the ability to derive insights from data and make data-driven decisions
• Excellent understanding of website architecture, server-side redirects, and HTTP status codes
• Ability to communicate SEO best practices and recommendations to technical and non-technical stakeholders
• Knowledge of structured data markup including Schema.org and JSON-LD
• Experience with website performance optimization techniques and tools
• Good understanding of backlink analysis and link building strategies
• Excellent project management and time management skills to handle multiple tasks and projects
• Ability to stay updated with industry trends, algorithm updates, and best practices
• Certifications in Google Analytics, Google Ads, or other relevant digital marketing platforms is a plus
• Strong problem-solving skills and attention to detail

Skills: web development collaboration,css,structured data markup,html,google search console,analytics,search engine algorithm updates,xml sitemaps management,seo tools proficiency,website structure optimization,digital marketing platforms certification,seo,javascript,keyword research,problem-solving,google analytics,backlink analysis,meta tags implementation,power bi,seo audits,industry trends awareness,content strategy contribution,website architecture understanding,analytical skills,website performance optimization,time management,google analytics certification,technical seo,project management,structured data markup knowledge,google ads certification,attention to detail