Sr. Manager, Integrated Lifecycle Marketing

TITLE: Sr. Manager, Integrated Lifecycle Marketing

LOCATION: Remote (Must be able to work PST hours)

EMPLOYMENT TYPE: Direct Hire

PAY RANGE: 130-150K base plus benefits (Medical, PTO, Holidays, 401K, etc)

We’re seeking a Senior Manager of Integrated Lifecycle Marketing who thrives at the intersection of CRM and growth marketing — someone who can connect owned and paid channels into seamless, data-driven experiences. This role is perfect for a marketer who enjoys full-funnel strategy but also loves the day-to-day execution that makes campaigns successful.

What You’ll Do

• Lead the planning and execution of integrated campaigns across email, SMS, paid social, and remarketing.

• Build, launch, and optimize multi-channel campaigns (email, SMS, in-app, web) that drive measurable results and optimize touchpoints for maximum conversion.

• Deliver cohesive customer experiences and measure ROI.

• Develop and execute CRM and lifecycle strategies to improve acquisition, engagement, conversion, and retention.

• Manage campaign operations end-to-end, including brief development, copywriting, defining segmentation, automation logic, content testing, deliverability, QA and launch.

• Translate data insights into actionable optimizations — across targeting, creative, and channel mix.

• Contribute to the overall marketing calendar, ensuring lifecycle and paid efforts reinforce brand storytelling and acquisition goals.

• Stay current on emerging CRM tools and paid media trends to evolve the integrated marketing stack.

• Continuously test messaging, creative, and cadence to improve performance metrics (open rates, CTR, retention, LTV).

• Collaborate with broader marketing team to ensure consistent storytelling and alignment across touchpoints.

• Use data to uncover behavioral insights and opportunities for personalization.

• Manage a small team of marketers supporting integrated campaigns.

What You’ll Bring

• 5+ years of experience in lifecycle marketing, growth, or performance marketing roles.

• Proven success running integrated campaigns with measurable lift in conversion or retention.

• Strong knowledge of marketing automation platforms (Salesforce Engage, Salesforce Marketing Cloud, Klaviyo, etc), ad managers (Meta, Tiktok, Google, LinkedIn), and analytics tools.

• Experience developing full-funnel strategies and translating them into channel-specific tactics.

• Comfortable working both strategically and operationally — building, launching, and optimizing campaigns yourself.

• Excellent cross-functional collaboration and communication skills.

Why You’ll Love It Here

• You’ll be at the center of marketing’s most impactful initiatives — connecting data, creativity, and execution.

• You’ll influence how we think about customer experience across every touchpoint.

• You’ll join a team that values experimentation, collaboration, and measurable outcomes.