Director, Integrated Marketing Communications

The Opportunity

At Avantor, people are the most important part of our success because they drive our global performance. That’s why our Operations, Lab Services, Sales, and many other Avantor teams rely on our talent acquisition initiatives to attract, engage and hire the right talent. Avantor’s Marketing Communications vertical is a crucial part of this mix, enabling all our internal teams worldwide to grow beyond their limits.

The Director, Integrated Marketing is responsible for the strategic communication efforts for Avantor by creating and implementing a comprehensive communications strategy that includes website presence, media/press and stakeholder outreach, event planning, publications production, marketing and other tactics as necessary. Set priorities for innovative approaches to communications and leverages traditional and new media opportunities. Plans and implements policies and programs to enhance Avantor’s relations with the community, investors, and employees. Manages a large team or multiple teams led by Managers and/or Supervisors

This role will be based in the U.S. and collaborate globally with Avantor‘s strategic marketing, product portfolio and commercial leaders, members of Avantor’s global communications and brand team, as well as internal agency partners to oversee the strategy, development and execution of integrated marketing communications campaigns, content and programs. The role will also be accountable for measuring and reporting program results on a routine basis to drive optimization and visibility.

What We’re Looking For

• Education: Bachelor's degree required; MBA or equivalent Master’s degree preferred.
• Experience: 12+ years of communications, marketing, brand management or related agency experience with a successful track record in planning and executing global marketing communications campaigns. Minimum 5 years’ experience working hands-on in digital marketing.

Who You Are

• Marketing agency experience is desirable.
• Experience coaching and leading diverse, global teams.
• Demonstrated ability to develop and monitor budgets, control expenditures and optimize resource allocation.
• Demonstrated expertise in establishing metrics, measuring impact, and optimizing campaigns, including the ability to assess specific marketing tactic attribution.
• Client service mindset and disposition.
• Experience working with biotechnology, pharma, med device, life sciences, or advanced technology businesses/products highly desired
• Passion for communications and marketing paired with desire to build something from the ground up.
• Strong ability to build productive relationships and lead development of marketing communications strategies through interactions with diverse internal and external business partners, including company senior leadership across a variety of functions and geographies. A team player mentality with strong interpersonal skills is key.
• Operates with a proactive mindset and be geared toward collaborative problem-solving.
• Amenable to ambiguity and able to see past today; can adjust to meet market demands and business realities with creativity.
• Ability to work in a fast-paced/high-growth environment. Shares values of taking initiative, accountability, and prioritization.
• Primarily based in U.S.; travel internationally and domestically 10-15%.

How You Will Thrive And Create An Impact

• Coach and lead a team to build and strengthen supplier relationships, demonstrating the value of our marketing programming to their business.
• Optimize and oversee the performance of the suite of marketing communication programming available to suppliers to maximize their value, including but not limited to: Avantor publications, e-commerce site promotions, e-newsletters, paid/organic social, search, banner ads, etc.
• Establish best practices for launching new product offerings.
• Build and implement integrated marketing communication strategic plans aligned to key initiatives and business objectives utilizing digital omnichannel marketing best practices.
• Maintain an understanding of target customer segments and the value propositions for the most strategic workflows/products/services.
• Develop messaging and content tailored to key personas, audience segments and channels.
• Apply knowledge of life sciences and health care to leverage the whole of Avantor's solutions and capabilities for measurable results.
• Articulate a clear vision and objective for integrated marketing programs and provide ongoing strategic direction to team members, the in-house and external creative services team.
• Collaborate with strategic marketing, commercial and portfolio teams to integrate inputs into high-performing campaigns.
• Monitor and report progress against targets/metrics for overall campaign results. Develop actionable insights to address gaps or resistance.
• Lead the creation of integrated marketing campaigns, leveraging analytics to optimize customer engagement, improve product positioning, and increase market share.
• Oversee concept development, content creation, and design for marketing materials, digital assets, and trade collateral that effectively communicate product value to customers.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.

The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.

We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!

Pay Transparency

The expected pre-tax pay for this position is

$148,200.00 - $247,000.00

Actual pay may differ depending on relevant factors such as prior experience and geographic location.

EEO Statement

We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at recruiting@avantorsciences.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about equal employment opportunity protections, please view the Know Your Rights poster.

3rd Party Non-Solicitation Policy

By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.

Avantor offers a comprehensive benefits package including medical, dental, and vision coverage, wellness programs, health savings and flexible spending accounts, a 401(k) plan with company match, and an employee stock purchase program. Employees also receive 11 paid holidays, accrue 18 PTO days annually, are eligible for volunteer time off and 6 weeks of 100% paid parental leave (except in states that offer paid family leave). These benefits may not apply to employees covered by a collective bargaining agreement or those subject to other eligibility rules.