Sr Marketing Manager, Partner Onboarding/ Gerente de Marketing - Parceiros

What You'll Do

We're looking for a strategic, creative, and results-driven Senior Marketing Manager to join our Partner Marketing team. Our mission is to create a partner experience by providing engagement strategies and marketing resources that empower partners to successfully start, run, and grow their business with Avalara.

In this role, you will meaningfully contribute to partner recruitment and activation, ensuring newly signed partners get off to a strong start. You will define and execute the vision for partner onboarding, blending strategic planning with hands-on execution to develop, manage, and launch initiatives that drive early-stage partner engagement.

By designing seamless onboarding experiences, optimizing go-to-market strategies, and accelerating partner activation, you will strengthen Avalara's partnerships and drive measurable impact. Your work will directly contribute to revenue growth and the adoption of Avalara solutions, including AvaTax, E-Invoicing, and other tax compliance services.

What Your Responsibilities Will Be

What you'll do:

Partner Recruitment & Awareness

• Develop and execute strategies to recruit new partners across key technology and service ecosystems.
• Drive top-of-funnel awareness through digital campaigns, partner events, and content marketing.
• Align with demand generation teams to create targeted outreach campaigns that attract and engage prospective partners.

Partner Launch & Go-to-Market Execution

• Lead launch plans for newly signed partners, ensuring a seamless transition from onboarding to activation.
• Redesign marketing guides aligned with Avalara products including AvaTax and E-Invoicing.
• Develop launch plans for different partner types (technology, consulting, and accountants), ensuring tailored messaging and engagement.
• Work with partner managers to track and optimize early-stage partner performance.

Who You'll Work With

This role is a cross-functional role, requiring strong communication and collaboration skills.

• Partner Marketing and Partner Business Development teams – Collaborate to design and implement a strategy to effectively recruit and launch new partners.
• Digital Experience, Brand, and Content Marketing teams – Work closely to bring your vision for partners to life, ensuring a seamless and onboarding experience.

What You’ll Need To Be Successful

• Bachelor's degree in marketing or related field, MBA preferred.
• 8+ years of experience in partner marketing, channel marketing, or partner enablement, preferably in SaaS or technology industries.
• Proven ability to recruit, onboard, and activate technology and solution partners.
• Experience with B2B marketing strategies, including demand generation, content marketing, and digital campaigns.
• Experience with partner ecosystems, integrations, and developer engagement strategies.
• Fluent English.
• You´ll report to the Senior Manager, Partner Marketing Experience
• Excellent project management skills with the ability to lead multiple initiatives simultaneously with exceptional attention to detail.
• Startup mentality with a bias for action.
• Strong presentation and communication skills.
• Willing to learn, a tendency to embrace challenges, see failures as essential to mastery, and find lessons and inspiration in the success of others.
• Only resumes in English will be considered.
• This is a remote position.
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How We’ll Take Care Of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

Learn more about our benefits by region here: Avalara North America

What You Need To Know About Avalara

We’re Avalara. We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year, and this year we became a billion-dollar business_._ Our growth is real, and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them.

We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.