Senior Revenue Marketing Manager

What You'll Do

Avalara is hiring a Senior Revenue Marketing Manager France to drive pipeline growth, brand awareness, and customer expansion in the French market.

This is a strategic and hands-on role responsible for owning the France marketing plan end-to-end from demand generation and field marketing to customer expansion and local PR/communications.

You will partner closely with Sales, SDR, Customer Success, Product Marketing, and Marketing Operations to deliver measurable pipeline impact aligned to AOP targets. You will also manage our local PR agency to strengthen Avalara's brand presence and market positioning in France.

You will report to the Senior Director of International Marketing.

What Your Responsibilities Will Be

• You will develop and execute the France annual marketing plan aligned to regional revenue targets.
• You will own pipeline generation across TOF, MQ, and Stage 0 targets.
• You will plan and execute multi-channel campaigns (paid digital, email, ABM, webinars, field events).
• Partner closely with Sales leadership to align on target accounts, ICP, and territory priorities.
• Track and report on pipeline contribution, conversion rates, and ROI.
• Own execution of third-party events, roundtables, and partner activations in France.
• Align closely with Partner teams to support co-marketing initiatives.
• Support cross-sell and upsell campaigns aligned to expansion targets.
• Drive customer advocacy, reference development, and localized success stories.
• Partner with Customer Success to support retention and product adoption initiatives.
• Manage Avalara's French PR agency to drive brand awareness and thought leadership.
• Ensure messaging is consistent with global positioning while tailored to the French market.
• Provide regular updates on campaign performance, pipeline impact, and budget utilization.
• Own France marketing budget allocation and optimization.

What You’ll Need To Be Successful

What You Bring

• 8+ years of B2B marketing experience, ideally in SaaS or technology.
• Strong demand generation and pipeline ownership experience.
• Experience managing local PR agencies and communications strategy.
• Proven ability to partner effectively with Sales leadership.
• Fluency in French and English (written and verbal).
• Strong analytical skills with experience in Salesforce and marketing automation platforms (Marketo, Eloqua, etc.).
• Ability to operate strategically while remaining hands-on in execution.
• Comfortable working in a fast-paced, matrixed international organization.

Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We’ll Take Care Of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.