Marketing Automation Specialist - Analista de Marketing - Automação

What You'll Do

We are looking for a Marketing Automation Implementation Specialist to help with the setup, configuration, and execution of marketing automation campaigns. You will focus on ensuring smooth Marketo implementations, troubleshooting technical issues, and supporting marketing teams with automation best practices. If you have hands-on experience in Marketo administration, email campaign execution, and CRM integrations, and experience with optimizing marketing workflows. You will report into a Marketing Automation Manager.

What Your Responsibilities Will Be

Marketo Setup & Administration

Support the implementation, configuration, and maintenance of Marketo.

• Set up system level programs, campaigns, email templates, and landing pages within Marketo.
• Manage user roles, permissions, and system settings to ensure data security and compliance.
• You will monitor and troubleshoot Marketo integrations with CRM (e.g., Salesforce, HubSpot) and other marketing tools.

Campaign Execution & Support

• Work closely with marketing and demand generation teams to set up and deploy email campaigns, webinars, and lead nurturing programs.
• Complete A/B testing strategies on emails, landing pages, and workflows to improve performance.
• Support form creation, lead capture strategies, and list segmentation for targeted campaigns.

Lead Management & Data Quality

• Maintain and enforce data hygiene practices, including deduplication, enrichment and normalization.
• You will help implement lead scoring models to improve marketing and sales understanding.

Reporting & Optimization

• Support reporting efforts by tracking main metrics like email performance, lead conversions, and database health.
• Help with regular audits of marketing automation workflows to identify areas for efficiency improvement.
• You will provide recommendations based on campaign data analysis to enhance engagement.

What You’ll Need To Be Successful

• 3 or more years of experience with Marketo (Adobe Marketo Engage).
• Experience with e-mail marketing, marketing automation, and lead nurturing strategies.
• Familiarity with CRM platforms like Salesforce, HubSpot, or Microsoft Dynamics.
• Advanced English.
• Only resume in English will be considered.
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Preferred Qualifications

• Marketo Certified Expert (MCE)
• Experience with Google Analytics, UTM tracking, and campaign attribution.
• Experience with API integrations, or other automation tools is a plus.

How We’ll Take Care Of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.