Business Lead, Marketing Operations

What You'll Do

Avalara is seeking a Business Lead for Marketing Operations to play a crucial role in the redesign of our lead funnel management process. The goal of this initiative is to ensure that more of our qualified leads are rapidly and efficiently directed to the right sellers, creating streamlined and effective processes. This role will focus on rebuilding the rules engine, optimizing lead distribution, and ensuring accountability throughout the entire lead lifecycle. You will be both strategic and hands-on, working with cross-functional teams to achieve operational excellence and drive measurable business outcomes in a fast-paced environment. You will partner with business subject matter experts (SMEs) to gather and define relevant use cases and business requirements, ensuring agreement on strategic objectives. As the Business Lead, you will be responsible for driving alignment across key stakeholders, including sales, marketing, revops, and tech, ensuring that all teams are unified on the project's vision, success criteria, and KPI´s.

You will report directly to the Sr. Director, Lead to Sales Operations, providing regular updates on project status, risks, and recommendations to ensure the successful execution of the initiative.

Job Responsibilities

What Your Responsibilities Will Be

• You will partner with business subject matter experts (SMEs) to gather and define all relevant use cases and our requirements to support project objectives.
• As an individual contributor will translate business needs into clear, actionable objectives to ensure the redesign of the lead funnel management process meets all expectations.
• Build alignment across key stakeholders (sales, marketing, revops, tech) on the program's mission, strategic objectives, KPI´s, and other critical business decisions.
• Track and report on key product and business metrics (such as SLA´s, Conversion Rates, Velocity, etc...) to evaluate project performance and ensure continuous improvement.
• Present project status, progress, and identified risks to key leaders during weekly stakeholder meetings.
• Cntinuously evaluate the efficiency of lead funnel processes and identify opportunities for optimization and innovation.
• Drive the successful execution and optimization of the new full-funnel lead visibility system to improve velocity and conversion through the funnel.

What You’ll Need To Be Successful

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of marketing/sales operations experience.
• 3+ years of experience working with project management teams within a marketing organization.
• Proven track record of driving successful project outcomes in cross-functional environments.
• Ability to contribute and foster a collaborative work culture.
• Detailed knowledge of marketing systems and processes that support lead management, to promote innovative concepts and introduce new ideas for improvement.
• Remote job.
• Only resume in English will be considered.
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How We’ll Take Care Of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

Learn more about our benefits by region here: Avalara North America

What You Need To Know About Avalara

We’re Avalara. We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year, and this year we became a billion-dollar business_._ Our growth is real, and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them.

We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.