Director, Peer to Peer Marketing & Key Opinion Leader Engagement

About Avadel Pharmaceuticals Plc

Who We Are: Avadel Pharmaceuticals plc (Nasdaq: AVDL) is a biopharmaceutical company focused on transforming medicines to transform lives. Our approach includes applying innovative solutions to the development of medications that address the challenges patients face with current treatment options. Oxybate therapy is currently the standard of care for the treatment of excessive daytime sleepiness (EDS) and cataplexy in patients living with narcolepsy. However, other approved oxybate products are immediate release formulations requiring two nightly doses - one dose at bedtime and the second dose 2.5-4 hours later, in the middle of the night. LUMRYZ TM (sodium oxybate) extended release for oral suspension, applies our proprietary drug delivery technology to allow for a single, once-at-bedtime dose, eliminating the need to have a forced awakening during the middle of the night and giving patients the chance for an uninterrupted night’s sleep. An extended-release medication sounds like a simple innovation, but it is what has been lacking for more than 20 years, and we believe this can be transformative for people with narcolepsy. For more information, please visit www.avadel.com or check out narcolespydisrupts.com.

What We Do: FDA-approved LUMRYZ (sodium oxybate) is a central nervous system depressant indicated for the treatment of cataplexy or excessive daytime sleepiness (EDS) in patients 7 years of age and older with narcolepsy. The FDA found LUMRYZ to be clinically superior to currently marketed twice nightly oxybate products and granted LUMRYZ seven years of Orphan Drug Exclusivity for adults on May 1, 2023, and again for pediatric patients 7 years and older on October 16, 2024. In both instances, FDA found that LUMRYZ makes a major contribution to patient care over currently available, twice-nightly oxybate products by providing a once-nightly dosing regimen that avoids nocturnal awakening to take a second dose.

How We Work: At Avadel, patients are the reason we exist, and our employees are our greatest competitive advantage – our “secret sauce”. The way we work is as important as the results we achieve. Our employees work together as ONE team and live our Values, which is what makes working at Avadel so special and why we will win for patients. Our ONE Team approach fosters a culture based on being relentless for patients, having confidence with humility, being courageous, taking insights to impact, and togetherness. In everything we do, we live the Avadel Values so we can be our best for our patients, our community and each other.

We are seeking team members who have a passion for making a meaningful impact on the lives of patients. We need individuals who will dive in, roll up their sleeves, and join us in our mission to continue the launch of LUMRYZ for the narcolepsy community and be part of building and shaping an exciting future together.

Position Summary

The Director, Peer to Peer (P2P) Marketing & Key Opinion Leader (KOL) Engagement will be a critical member of the brand team responsible for continuing the launch of LUMRYZ for the treatment of narcolepsy. We are looking for a passionate P2P marketer who is equally comfortable developing high-level brand strategies and “rolling up their sleeves” to implement tactics. S/he will lead the development and implementation of P2P & KOL engagement activities as the medical marketer within the brand team. This is a unique opportunity for a dynamic, experienced pharmaceutical marketer to be a major contributor to an exciting launch in the orphan/rare disease area to help people living with the chronic CNS condition of narcolepsy.

Essential Functions

HCP Peer-to-Peer & KOL Marketing Expertise (physician, NP/PA, etc.)

• Contribute to the strategic development and execution of brand initiatives.
• Lead the development of promotional peer-to-peer strategy and content including the opinion leader engagement strategy, speaker bureau and congresses.
• Partner with Sr Director of HCP Marketing to ensure alignment of KOL and congress plans with overall HCP brand plan and strategy.
• Liaise with thought leaders by conducting field visits, attending congress meetings, designing consultant and advisory programs and presenting Avadel at other events.
• Develop congress and conference strategy and be the primary person responsible for the execution of those plans.
• Develop and maintain relationships with professional organizations and other stakeholders.
• Lead the planning, program, and content development of unbranded and/or branded promotional programs, including Speaker Bureau, conference activities such as Product Theaters, and related programs inclusive of sponsorships, BNF development and contracting.
• Manage the day-to-day activities of the medical marketing agency and other business partners for projects related to medical marketing including being the primary point of contact for any speaker bureau activity.
• Stay abreast of related/disease state science via medical and scientific literature, scientific meetings and symposia.
• Liaise with medical affairs, Sr Director of HCP Marketing and VP of Marketing on data needs and dissemination plans and serve as the primary point of contact for the MSL organization to the brand team.
• Project manage marketing plans and deliverables through stages of strategic planning, content development, promotional/medical/legal/regulatory review, production, deployment, measurement, and optimization to meet objectives on time and on budget.
• Bring an innovative, entrepreneurial attitude and combine out-of-the box ideas with established marketing tactics to identify efficient and appropriate channels for engaging with HCPs on disease education and branded messaging in a dynamic environment.
• Collaborate with market research to understand and analyze market, competitive and customer trends, opportunities, and challenges to the business.

Agency & Budget Management

• Interact with external agency partners to execute plans and tactics effectively, on time and within budget; communicate the strategic direction for the brand and hold partners accountable for success metrics.

Other Key Duties/Responsibilities

• Be a pivotal member of the Brand and Commercial Launch teams.
• Collaborate with internal stakeholders including marketing, sales, market access, patient services/fulfillment, medical, commercial insights & analytics, regulatory / compliance, and others.
• Drive the spirit of ONE Team across all functions to support a full team approach to focus on our patients and customers as our top priority.

Other Competencies And Behaviors

• High Customer Orientation – ability to understand and be empathetic to narcolepsy patients and their caregivers, understand the HCP and patient relationship and the unique challenges of SLEEP HCPs and translate those into meaningful value propositions and tactics
• Adaptive Person with High Analytical Skills - quickly develop narcolepsy disease-state understanding, competitive landscape knowledge, and LUMRYZ market insights to get up to speed on the strategic foundation and inform the action plan; ability to translate market research and data into actionable strategies and tactics
• Strong Organization and Project Management Skills – diligence and time management to project manage multiple deliverables to meet strict deadlines
• Strong Communications – both efficient and succinct in verbal and written communications/deliverables
• Cross-Functional Collaboration – able to collaborate effectively with various functional partners to probe/ask questions, gather required information for analysis and participate as a value-added cross-functional partner
• Dealing Well with Ambiguity / Intensity – operates well in a demanding environment driven by senior leadership requests and evolving needs
• Independence – able to manage workload with limited guidance and support in prioritization; effective managing to expectations and ability to scope/prioritize work with high independence

Experience And Qualifications

• Bachelor’s Degree required, preferably in the fields of Marketing, Business, or a life-science related discipline
• 10-12 years of experience in pharmaceutical/biotechnology marketing, with a minimum of 2 years of experience successfully executing peer-to-peer programs
• Specialty/orphan branded product experience desired, preferably within CNS, neurology, or sleep medicine therapeutic areas
• Prior experience planning and executing conference plans
• Prior experience with compliance guardrails associated with HCP interactions
• Prior experience in field sales or sales training would be a plus
• Prior experience with a REMS product or controlled substance helpful
• Up to 40-50% travel
• Certain customers and/or Health Care Professionals may have credentialing requirements that apply to field roles to gain access to perform the essential functions of the position. In these cases, credentialing requirements must be met (which may include vaccinations such as influenza and COVID-19). Talk with a People & Culture Representative if there are questions.

Avadel is committed to facilitating an open, honest, inclusive, transparent, and productive work environment where we work together as ONE team and ONE culture to be our best for patients, customers, and each other. Avadel is committed to equal employment opportunities and non-discrimination in employment. We believe that all employees and applicants should be treated with courtesy, dignity, and respect. Avadel does not discriminate in employment on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, marital status, ancestry, gender, gender identity, pregnancy, status as a covered veteran, or any other characteristic protected by federal, state, and/or local law. It is our intent to comply with federal, state, and local laws, regulations, and guidelines in our employment practices and in our service to our clients. This policy applies to all terms and conditions of employment including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.