Authority Brands Inc. headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

The Marketing Pro Manager is responsible for leading and executing a variety of marketing campaigns and strategies that drive brand awareness, customer engagement, and lead generation for the Trades business at Authority Brands. This individual will be a strategic thinker with a data-driven mindset, capable of managing cross-functional teams, developing integrated marketing plans, and optimizing performance across multiple channels.

Responsibilities

Strategic Marketing Planning: Develop and implement comprehensive marketing strategies aligned with business goals. Own the marketing calendar and ensure timely execution of campaigns.
Campaign Management: Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital, email, social media, content marketing, events, and paid advertising.
Team Leadership: Manage a team of marketing professionals, providing guidance, mentorship, and feedback to ensure high-quality execution of all initiatives.
Data & Performance Analysis: Analyze campaign performance, using data to make informed decisions and adjustments to improve ROI. Regularly report on marketing KPIs to leadership.
Brand Positioning & Messaging: Work closely with product and sales teams to develop messaging that resonates with target audiences and enhances the overall brand perception.
Collaboration: Partner with cross-functional teams such as sales, product, and customer success to ensure alignment and maximize the impact of marketing efforts.
Market Research: Conduct competitive analysis and stay up to date on industry trends, customer behavior, and emerging technologies to continuously refine marketing strategies.
Budget Management: Oversee marketing budgets, ensuring effective allocation of resources and tracking expenditures to maximize ROI.
Creative Direction: Collaborate with designers and content creators to develop marketing materials, including digital assets, social media content, blog posts, and sales collateral.

Qualifications

Experience: Minimum of 5-7 years of marketing experience, with at least 3 years in a managerial or leadership role, with a Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus).
Skills:
Strong project management skills and the ability to lead multiple initiatives simultaneously.
Excellent communication, presentation, and interpersonal skills.
Proficiency in digital marketing tools (ServiceTitan Marketing Pro, Google Analytics, CRM software, email marketing platforms, social media management tools, etc.).
Expertise in SEO, SEM, content marketing, and performance-based marketing.
Data-driven mindset with experience in A/B testing, analytics, and reporting.
Leadership: Proven ability to lead, mentor, and inspire a team to achieve collective goals.
Creativity & Innovation: Strong ability to think outside the box and develop creative strategies that engage target aud iences.

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.

Authority Brands Inc. is an Equal Opportunity Employer

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