Facebook Ad Manager/Digital Marketing/Google Ads/Performance Marketing - Manager

Job Description for Facebook Ad Manager, Google Ad Manager, Digital Marketing, and Performance Marketing Specialist

Job Profile

• Position: Facebook Ad Manager, Google Ad Manager, Digital Marketing, and Performance Marketing Specialist
• Location: Remote
• Job Mode: Work From Home
• Notice Period: Immediate Joiners

Job Description

Job Responsibilities

• Develop and implement Facebook advertising strategies aligned with business goals.

• Create engaging ad creatives (images, videos, and copy) for Facebook and Instagram campaigns.

• Optimize budgets, placements, and monitor campaign performance using Facebook Ads Manager.

• Conduct audience targeting through custom/lookalike audiences and A/B testing.

• Analyze campaign metrics (CTR, CPA, ROI) and provide actionable insights for improvement.

• Plan, execute, and optimize Google Ads campaigns across Search, Display, and Shopping networks.

• Perform detailed keyword research to identify high-performing keywords.

• Monitor campaign metrics (impressions, clicks, conversions) and adjust strategies accordingly.

• Collaborate with SEO teams to align paid efforts with organic search initiatives.

• Present performance reports with insights and recommendations for future campaigns.

• Design end-to-end digital marketing campaigns across multiple platforms.

• Leverage SEO/SEM strategies to enhance visibility and drive traffic.

• Utilize tools like Google Analytics to analyze website traffic and user behavior.

• Work closely with content creators for social media marketing initiatives.

• Drive lead generation and conversions via paid campaigns on various platforms.

• Optimize campaigns for ROI using data-driven insights and advanced analytics.

• Stay updated on emerging trends in digital advertising to maintain competitive advantage.

• Eligibility Criteria

• Minimum 5+ years of experience in digital marketing roles managing Facebook Ads, Google Ads, and performance marketing campaigns.

• Proven expertise in executing successful digital advertising strategies across multiple platforms.

• Strong knowledge of PPC advertising, programmatic buying, and campaign optimization techniques.

• Familiarity with SEO/SEM principles and their integration into marketing strategies.

• Ability to interpret campaign data (CTR, CPA, ROI) for informed decision-making.

• Experience with A/B testing, audience segmentation, and performance analysis tools like Google Analytics or Hubspot.

• Excellent written and verbal English communication skills for client interaction and team collaboration.

• Proficiency in working collaboratively with cross-functional teams (designers, developers, content creators).