Head of Marketing

We are looking for a Head of Marketing to lead our global B2B marketing

strategy and strengthen our presence in international markets. This role is ideal

for a seasoned marketing leader who excels in digital marketing, content strategy,

lead generation, and team leadership—especially within the offshoring or

outsourcing industry.

Key Responsibilities

• Develop and execute a global B2B marketing strategy focused on international market expansion
• Lead multi-channel digital marketing campaigns (SEO, SEM, paid media, email, social) tailored to global audiences
• Drive lead generation and demand creation across priority markets (US, Canada, UK, EU, Australia, etc.)
• Oversee content creation including case studies, whitepapers, blogs, and thought leadership pieces
• Strengthen brand positioning in the offshoring and outsourcing sectors
• Collaborate with Sales and Operations to align marketing initiatives with business goals
• Build, mentor, and manage a high-performing marketing team
• Track performance metrics, optimize campaigns, and report results directly to the CEO

Qualifications

• 7–10+ years of B2B marketing experience, with at least 5 years in a leadership role
• Strong background in international marketing outreach, digital marketing, and lead generation
• Proven experience in content creation and brand development
• Experience in offshoring, outsourcing, or professional services is highly preferred
• Excellent leadership, communication, and strategic planning skills
• Data-driven mindset with the ability to analyze and optimize marketing performance

Why Join Us

• Lead the entire marketing function with significant global impact
• Work directly with the CEO and executive team