ATOLEA Jewelry is one of the fastest-growing women’s eCommerce jewelry brands globally, with 800,000+ customers across 118 countries. Our mission is to create high-quality, affordable, and 100% waterproof jewelry that enhances our customers' everyday lives!

We’ve grown rapidly through strong product-market fit, operational discipline, and community trust, and we’re now hiring a Lifecycle Marketing Manager to deepen retention and scale sustainably into our next chapter.

We're looking for a Lifecycle Marketing Manager to take full ownership of our customer journey and CRM programs across all lifecycle stages and messaging channels. This is a high-impact, high-ownership role where you’ll be responsible for strategy + execution across flows, campaigns, and retention-driving experiences.

You'll architect and optimize the full customer lifecycle—from lead capture to loyalty and winback—crafting campaigns and automations that drive repeat purchases, increase LTV, and deepen our emotional brand connection.

This is not a passive Klaviyo operator or campaign scheduler role. We’re looking for a strategic doer—someone who can think like a retention strategist and execute like a high-performance CRM marketer.

Key Responsibilities

Lifecycle Strategy & Ownership

Own and optimize the full 11-stage lifecycle engine, from Welcome to Winback
Translate strategic lifecycle goals into channel-specific execution
Map journey progressions, trigger logic, and stage-based messaging needs

Campaign Planning & Execution

Build and manage the quarterly CRM campaign calendar across email, SMS, push, and WhatsApp
Write on-brand, high-converting copy
Coordinate with design to ensure visuals are optimized and on-brand
Schedule, QA, and send all campaigns in Klaviyo and other CRM tools
Continuously test and optimize timing, segmentation, messaging, and format

Flow & Automation Management

Strategize, build, and optimize all lifecycle flows (e.g., Welcome, Post-Purchase, VIP, Winback)
Implement journey logic and dynamic content based on behavior and segment
Run rigorous A/B testing within flows to improve conversion, retention, and engagement

Personalization & Segmentation

Use customer data and behavioral signals to create dynamic segments and personalized offers
Leverage custom properties and tagging to refine journey logic

Performance Analysis

Monitor, report, and optimize for key CRM metrics: LTV, AOV, repurchase rate, churn, RPR
Translate performance insights into action across flows and campaigns
Work with future CDP, ETL, or BI tools to deepen analysis

Testing & Innovation

Run ongoing experiments across subject lines, send times, copy, visuals, and segments
Stay ahead of CRM and retention best practices in the DTC space

Key Qualifications & Success Traits

3–6 years of experience in DTC eCommerce lifecycle or retention marketing
Deep hands-on experience with Klaviyo—including flows, logic, segmentation, and analytics
Strong understanding of lifecycle strategy (beyond just email flows)
Proven experience owning both campaigns and automations end-to-end
Excellent copywriting skills and understanding of conversion psychology
Data-driven mindset—you make decisions based on insight, not instinct
Clear communication, strong ownership, and proactive problem-solving
Comfortable juggling multiple channels and deadlines

Bonus if You Have

Experience with Shopify, Charles (WhatsApp), PushOwl (web push), Smile.io, and PostPilot
Familiarity with CDPs, data warehouses, or lifecycle analytics tools
Experience in a high-volume DTC brand with 100K+ customers
Portfolio of past flows, campaigns, or lifecycle programs

Why Join ATOLEA?

Own and scale the heartbeat of our customer experience — this is not a support role; it’s a strategic pillar of our growth engine
Shape a world-class lifecycle system that 800,000+ customers interact with across email, SMS, push, WhatsApp, and beyond
Grow inside a fast-scaling, globally loved brand that values smart thinking, deep ownership, and creative excellence
Build the foundation for best-in-class retention marketing — what you create will define the way we scale sustainably for years to come

How to Apply

If you're passionate about architecting high-performance lifecycle journeys and driving CRM strategy across email, SMS, push, and WhatsApp, we’d love to hear from you!

To apply, please include the following materials as hyperlinks within your resume (or submit them as a bundled PDF):

A short cover letter explaining why you’re excited about this role
A brief portfolio or summary of past lifecycle work (e.g., flows, campaign examples, performance results, or strategy frameworks)

(Applications that do not include these materials may not be considered.)

Help shape the future of premium, affordable, and 100% waterproof jewelry — and redefine what best-in-class retention marketing looks like at scale.