Head – Social Media, Digital Marketing & Branding

Head – Social Media, Digital Marketing & Branding | STR

Location: Chennai

Employment Type: Full-Time

Industry: Cinema / Entertainment / Personal Branding

Experience: 5+ Years

Role Overview

We are looking for a highly creative, digitally strong and culturally sharp Head of Social Media, Digital Marketing & Branding to lead the overall digital presence and personal brand of Silambarasan TR (STR).

This role requires someone who deeply understands cinema, digital media, social media marketing, viral content creation, audience behaviour and AI-powered content tools.

This is not a regular social media management role. We need someone who can build strategy, create moments, understand what can go viral and continuously keep the brand relevant while maintaining STR's authenticity and positioning.

Key Responsibilities

• Own STR's complete social media, digital marketing and personal branding strategy.
• Manage strategy across Instagram, X, Facebook, YouTube and emerging digital platforms.
• Build a strong content strategy around cinema, music, lifestyle, public appearances, achievements, announcements and organic moments.
• Conceptualise viral content, reels, short-form videos, campaigns, digital activations and social-first ideas.
• Understand current trends, memes, formats, algorithms and audience behaviour and identify opportunities that are relevant to STR.
• Create strategies that generate organic reach, engagement, conversations and shareability, rather than depending only on paid promotion.
• Lead digital marketing campaigns around movie announcements, teasers, trailers, music launches, releases, events and other key moments.
• Understand paid social media marketing, targeting, campaign optimisation, audience segmentation and digital analytics.
• Build and manage weekly/monthly content calendars while also being capable of reacting quickly to real-time opportunities.
• Maintain a consistent visual identity, communication style and tone of voice across all digital platforms.
• Coordinate with photographers, videographers, editors, designers, PR teams, production houses, music labels and movie marketing teams.
• Track social listening, fan sentiment, engagement, reach, growth and overall online brand perception.
• Handle sensitive communication and support online reputation and crisis management alongside PR and management.

AI & New-Age Content

The candidate should be highly comfortable using AI as part of the everyday creative and marketing workflow, including:

• Generative AI for content ideation, copywriting, campaign concepts and creative brainstorming.
• AI-assisted image, video and short-form content creation.
• AI tools for editing, repurposing and accelerating content production.
• Social listening, trend identification and sentiment analysis using AI and digital tools.
• Using data and AI insights to understand what content works, why it works and what could potentially go viral.
• Continuously exploring new AI tools and emerging content formats relevant to entertainment and personal branding.

Candidate Requirements

• Minimum 5+ years of strong experience across social media, digital marketing, branding or entertainment marketing.
• Preferably someone who has managed actors, celebrities, artists, filmmakers, entertainment brands or other high-profile personalities.
• Strong understanding of Tamil cinema as well as wider Indian and global digital culture.
• Proven ability to create or lead high-engagement / viral digital content and campaigns.
• Strong knowledge of social media algorithms, digital marketing, paid campaigns and analytics.
• Excellent creative and visual judgement.
• Strong understanding of AI tools and how they can practically be integrated into social media and content creation.
• Strong storytelling and copywriting ability in English and Tamil.
• Ability to lead and coordinate designers, editors, videographers, photographers and external agencies.
• Ability to work extremely fast around announcements, releases and trending moments.
• High level of confidentiality, maturity and discretion.

What We Are Specifically Looking For

We need someone who understands that STR is already a powerful established brand. The objective is not simply to increase the number of posts.

We want someone who understands digital culture, cinema, fans, algorithms, marketing and virality and knows how to turn the right moment into powerful content.

The person should know what to post, what not to post, what can become viral, when to create hype, when to stay silent and how to use AI and new-age digital tools to keep STR's digital presence ahead of the curve.

Ultimately, we are looking for someone who can think like a Brand Head + Digital Marketer + Content Strategist + Creative Director, while being hands-on enough to execute.