Marketing Manager, Ecosystem Marketing

Overview

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Responsibilities

Atlassian’s ecosystem is a living network of customers, partners, and developers harnessing the power of our platform to create custom business solutions across teams and industries. As part of our Ecosystem Marketing team, you’ll help fuel this engine of innovation—empowering partners, developers, and integration providers to extend Atlassian’s products in ways that drive real impact for millions of users worldwide.

In this cross-functional role, you’ll collaborate with product marketing, customer marketing, and product management to amplify the value of Atlassian’s ecosystem. You’ll play a pivotal part in expanding opportunity, accelerating adoption, and building awareness for the full breadth of our ecosystem—including partner-built apps, integrations, and developer solutions. Together, we’re shaping the future of work by enabling teams everywhere to unleash their potential through trusted, flexible, and innovative solutions

What You’ll Do

• Oversee Ecosystem Content Strategy: Develop and execute a comprehensive content marketing strategy to engage current users and attract new customers to the Atlassian Marketplace and Ecosystem at large. This includes managing the editorial calendar, defining themes, and curating high-quality materials from multiple sources.
• Create and Manage Campaigns: Plan, launch, and optimize multi-channel marketing campaigns (LinkedIn, email, newsletter, in-app, webinars, community, blog, partner channels, and social) to increase Marketplace visibility and drive top-of-funnel traffic.
• Curate and Produce Content: Oversee the creation of customer facing content such as app roundups, app spotlights, case studies, customer stories, and feature articles. Ensure content is relevant, high-quality, and aligned driving awareness and adoption of the Atlassian Ecosystem and Marketplace.
• Collaborate Cross-Functionally: Work closely with Product Marketing Managers, Partner teams, and external agencies to co-create marketing initiatives, including joint webinars, co-branded content, and cross-promotional activities.
• Measure and Optimize: Monitor key performance indicators (such as traffic, engagement, and installs) to assess and continuously improve the effectiveness of content and campaigns. Ensure all content is optimized for both traditional search engine optimization (SEO) and emerging ask engine optimization (AEO), so our ecosystem solutions are easily discoverable—whether customers are searching via Google, AI-powered answer engines, or conversational interfaces.
• Champion the Ecosystem and Marketplace: Serve as an advocate for the Atlassian Ecosystem and Marketplace, ensuring customers and partners recognize the full potential of Marketplace apps in enhancing their Atlassian experience.

About You

• 3–5 years of experience in content management, with proven comfort and familiarity working with technical content—translating complex concepts into clear, engaging materials for diverse audiences.
• Proven experience in content marketing, campaign management, or product marketing—ideally in a B2B SaaS or technology.
• Strong project management skills with the ability to manage multiple initiatives and stakeholders.
• Excellent written and verbal communication skills, with a knack for storytelling and simplifying complex topics.
• Experience collaborating with cross-functional teams and external partners.
• Data-driven mindset with experience using analytics to inform strategy and optimize results.
• Passion for developer ecosystems, marketplaces, or partner-driven growth is a plus.

Why Join Us?

You’ll have the opportunity to shape the narrative and impact of one of the world’s largest B2B SaaS ecosystem and marketplace, working with a passionate team and a thriving partner ecosystem. Your work will directly contribute to Atlassian’s growth and the success of thousands of partners and millions of customers worldwide.

Qualifications

Compensation

Skills

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

Zone A: $131,400 - $171,550

Zone B: $118,800 - $155,100

Zone C: $109,800 - $143,350

This role may also be eligible for benefits, bonuses, commissions, and equity.

Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh .