Performance Marketing Manager

We at Athena empower exceptional talent with boundless opportunities to achieve more. We achieve this by pairing exceptional Executive Partners (XPs) from the Philippines and Kenya with our driven clients and ensuring both receive ongoing support throughout the journey. The result is 10x more leverage, more time, and a greater impact on our clients' work and lives.

With a waitlist growing by the day, Athena has already showcased compelling demand. As part of the Athena team, you will have an exponential opportunity, empowering the fiercely ambitious to reach the most audacious goals.

Role Overview

As the Growth Acquisition Specialist (or Performance Marketing Manager) of our Growth Team, you will be the driving force behind all our paid marketing efforts. You'll manage all paid channels, including but not limited to Google Ads, Facebook, LinkedIn, and any emerging platforms that can generate high ROI for Athena. This role is not just about execution; you'll own the strategy, implementation, and optimization of campaigns that directly impact Athena's growth.

You will be responsible for managing media buying agencies, creative partners, and working closely with our internal tech team to build and optimize marketing funnels. Your goal is to deliver closed-won deals while maintaining or reducing customer acquisition costs (CAC).

Duties & Responsibilities

Strategize and Execute

• Develop, implement, and manage performance marketing campaigns across all paid channels, focusing on driving new XPs and optimizing CPA.

Performance Monitoring

• Supporting the monitoring and analysis of team performance against conversion metrics, aiding in adjustments and optimizations to meet goals.

Agency Management

• Lead and manage relationships with media buying and creative agencies, ensuring they deliver on KPIs and align with Athena’s brand and growth objectives.

Team Collaboration

• Work closely with the tech and marketing team to set up and optimize direct response funnels, A/B tests, and tracking systems that drive growth and improve conversion rates

Key Stakeholders

Revenue Team, Advisors, Agencies

Skills

• Team Collaboration: Supporting team leadership by contributing to goal setting and helping direct the team's efforts to drive performance and success.
• Strategic Execution: Assisting in the development and execution of strategic plans to optimize conversion efforts and contribute to business growth objectives.
• Data Analysis: Employing strong analytical skills to help analyze data, evaluate options, and support informed decision-making aligned with organizational goals.
• Stakeholder Engagement: Aiding in building and maintaining relationships with key internal and external stakeholders to support conversion initiatives and enhance collaborative efforts.
• Project Support: Demonstrating proficiency in supporting the planning, organizing, and execution of conversion projects, including helping manage resources and timelines to ensure successful outcomes.
• Data Interpretation: Helping interpret complex data, identifying trends, and contributing to generating actionable insights that inform conversion strategies and improve performance.
• Communication: Effectively supporting communication efforts by conveying insights, recommendations, and updates to stakeholders at all levels of the organization with clarity and precision.

Relevant Experience Required

• Experience in Conversion Roles: Experience in participating in growth teams or similar roles within relevant industries such as marketing or digital media.
• Conversion Strategy Execution: A history of involvement in developing and executing conversion strategies that contribute to business growth and support organizational objectives.
• Data Analysis: Experience with analyzing conversion metrics and data to help optimize campaign performance and pinpoint areas for improvement.
• Channel Proficiency: Familiarity with utilizing various conversion channels and techniques, including digital advertising, content marketing, email marketing, and social media, to effectively engage audiences.

Educational and Certification Requirements

• Experience: 5+ years in digital marketing with a strong focus on performance marketing and managing paid channels.
• Expertise: Proven track record of managing and optimizing campaigns across Google Ads, Facebook, LinkedIn, and other paid platforms.
• Analytical Skills: Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.
• Bonus: You know your way around CRMs.

Equal Opportunity Employer: At Athena, we are deeply committed to fostering an inclusive and diverse workplace environment. We believe that diversity enriches our organization, enhances creativity, and drives innovation. We are dedicated to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. We strive to create an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives and talents. We actively promote diversity and inclusion through our hiring practices, employee development initiatives, and company culture, recognizing that it is essential for our success as a company and as a community.