The Senior Performance Marketing Strategist is responsible for developing, managing, and optimizing data-driven marketing strategies across Paid Search, SEO, and related performance channels to drive measurable results for our clients. This role sits at the intersection of strategy, analytics, and client communication, ensuring that campaigns are aligned with business objectives and continuously optimized for growth.

You'll partner closely with channel specialists, account managers, and creative teams to craft integrated strategies that maximize ROI, grow leads or revenue, and support each client's unique goals.

Key Responsibilities

Strategic Leadership

Develop and oversee integrated performance marketing strategies across Paid Search (Google Ads, Microsoft Ads), Paid Social (LinkedIn, Meta), SEO, and AEO ensuring alignment with client goals and KPIs
Define how social ads complement search, supporting awareness, remarketing, and lead generation funnels
Develop audience segmentation strategies across platforms (Google, Meta, LinkedIn, etc.)
Conduct audience and competitor research to inform strategic recommendations
Collaborate with clients to define SMART goals, KPIs, and success benchmarks
Translate data insights into actionable strategies and optimizations
Guide junior specialists on best practices.

Campaign Oversight & Optimization

Partner with Paid Search and Paid Social specialists to manage campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, etc
Oversee creative testing, audience targeting, and funnel optimization in social platforms
Ensure consistent messaging and user experience across search and social ads
Guide on keyword strategies, bidding approaches, ad copy testing, landing page recommendations, and SEO content planning
Review campaign performance reports and identify trends, opportunities, and areas for improvement

Client Partnership

Lead strategic calls and quarterly business reviews
Ensure all deliverables map back to client goals and performance metrics
Present cross-channel insights and recommend budget reallocation based on performance

Analysis & Reporting

Analyze cross-channel data to identify insights and guide decision-making
Combine data to build and interpret reports and dashboards from search, social, and organic into unified dashboards (Google Analytics, Databox, Looker Studio)
Track KPIs like CTR, ROAS, CPA, CAC, and multi-touch conversions across paid channels
Provide clear, actionable summaries of performance for internal and client stakeholders
Evaluate channel attribution, incremental lift, and budget allocation across platforms

Collaboration & Innovation

Collaborate with content, design, and web teams to improve landing page experience, conversion rates, and SEO performance
Stay ahead of industry trends, algorithm updates, and emerging tools in performance marketing
Identify opportunities for testing, automation, and scaling results.

Qualifications

3-5+ years experience in performance marketing, with strong emphasis on Paid Search and SEO strategy
Proven experience managing or guiding multi-channel campaigns that drive measurable ROI
Proficiency with tools such as:
Google Ads, Microsoft Ads, Google Analytics, Google Tag Manager
Google Search Console, SEMrush, Ahrefs, Screaming Frog
Looker Studio, Databox, or similar reporting platforms
HubSpot, Salesforce, Eloqua, and other similar platforms
Hands-on or strategic experience managing Meta Ads Manager, LinkedIn Campaign Manager, or similar platforms
Understanding of paid media funnels, creative testing, and audience segmentation
Familiarity with attribution modeling and cross-channel tracking (UTMs, GA4, etc.)
Strong analytical and problem-solving skills with the ability to translate data into actionable insights
Excellent communication and presentation skills
Experience in an agency environment preferred.