Marketing Director- Asurity Advisors

Description

Who We Are

Asurity Advisors is dedicated to providing unique, high-quality risk and compliance solutions to the financial services industry. Led by domain experts with decades of industry, regulatory, and advisory experience, Asurity Advisors helps its clients mitigate regulatory, operational, and compliance risks while enhancing efficiencies. The Asurity Advisory practice is growing rapidly. We are seeing tremendous client demand for our offerings. In this ever-changing market defined by regulatory shifts and compliance challenges, our professionals must be flexible and thrive in a team environment.

The Advisory business is seeking an experienced Director of Marketing.

What You’ll Be Doing

The Director of Marketing will be responsible for developing and implementing comprehensive marketing strategies to target prospective clients, enhance our brand awareness, and drive business growth. This role requires a strong understanding of the banking, mortgage and fintech industries, specifically in regulatory compliance and risk management. The ideal candidate is a creative, hands-on leader with the ability to analyze market trends and develop innovative marketing initiatives. Note: This role does not have any direct reports at this time.

Responsibilities

• Design, build, and execute a strategic marketing program to increase brand visibility, drive company growth, and maximize ROI for a rapidly growing financial services advisory firm.

• Assess marketing performance using data and metrics to ensure program effectiveness and adjust marketing plans or initiatives accordingly to increase demand generation volume and efficiency.

• Collaborate with the business development team to build strategies, conduct outreach, and support initiatives to promote lead generation and increase revenue.

• Create marketing content and collateral suitable for print, digital, video, social media, and other appropriate advertising and marketing channels.

• Plan, oversee, and lead industry conferences and other events (both live and virtual), including:

• Planning the company’s annual conference and events schedule; and

• Pre- and post-event management, including onsite booth set up and break down, managing communications and attendee databases, and overseeing onsite events and social activities.

• Staffing company booth and actively engaging prospects

• Lead day-to-day marketing activities in collaboration with management, including:

• Conducting market research to identify trends and assess the competitive landscape;

• Adjust company positioning and messaging in response to competitive landscape

• Overseeing and posting to social media accounts and content;

• Developing email marketing campaigns;

• Managing company websites, SEO, and other paid media advertising (Google Ads);

• Collaborating with SMEs to produce and publish relevant content (thought leadership) for blogs, social posts, podcasts, and industry publications; and

• Managing press and media relations.

• Manage third party agency relationships and other vendors associated with marketing and advertising efforts.

Additional Details

• Remote Position with Occasional Travel
• Salary Range: $150,00 to $175,000 (depending on experience)

Why Join Our Team?

• Attractive package with title, pay and participation in variable incentive programs commensurate with experience.
• You will be able to collaborate with a team of innovators, at the forefront of our industry.
• You will be working on exciting projects, making a true impact in helping us mature, innovate and scale across the board.
• You will be part of a successful, growing business, valued by its clients.
• You will be joining a team where people support and care about each other.

_Asurity is an Equal Opportunity Employer. We are committed to a policy of equal treatment and opportunity regardless of race, color, religion, sex, (including pregnancy, sexual orientation, or gender identity), age, national origin, marital status, veteran status, disability and genetic information (including family medical history), or any other legally protected basis.

_Requirements

• 8-10 years’ marketing experience with professional service firms in the financial services industry.
• Proven track record in developing successful marketing plans and strategies.
• Proactive self-starter with an entrepreneurial spirit.
• Excellent written and verbal communication skills.
• An ability to solve complex problems and deliver rapid results in a fast paced and dynamic environment.
• Understanding of consumer financial protection laws and regulations.
• Proficiency in marketing platforms, Wordpress, Canva, content creation tools, Slack, MS Office and Google Suites, and other marketing software or systems.
• Deep experience with SEO
• Proactive, roll-up-your-sleeves attitude
• Experience working with banks, lending institutions, or fintechs.
• Bachelor's degree in Marketing or related field.
• ABA’s Certified Financial Marketing Professional (CFMP) or similar certification preferred.
• Ability to travel as needed.