Digital Marketing Executive

Responsibilities

1. Social Media Management

• Create and schedule posts for Facebook, Instagram, LinkedIn, and TikTok
• Write engaging captions and hashtags
• Reply to comments and messages
• Increase followers and engagement organically

2. Content Creation

• Create reels from project videos
• Design promotional graphics using Canva or Adobe tools
• Capture and edit project photos/videos (if required)
• Publish 20–30 posts/reels every month

3. Paid Advertising

• Run Facebook & Instagram Ads
• Generate qualified leads for:
• Home interiors
• Office interiors
• Furniture
• Renovation projects
• Monitor and optimize ad performance

4. Website & SEO

• Update the website with new projects
• Write SEO-friendly blog articles
• Improve Google ranking
• Optimize Google Business Profile

5. Lead Management

• Collect leads from Facebook, website, and WhatsApp
• Follow up with inquiries
• Maintain lead records in Excel or a CRM
• Coordinate with the sales team

6. Email & WhatsApp Marketing

• Send promotional campaigns
• Follow up with previous clients
• Share new offers and completed projects

7. Analytics

• Prepare weekly reports on:
• Leads generated
• Cost per lead
• Website traffic
• Social media growth
• Sales generated from marketing

Job Requirements

• Experience must be within 2-4 years.

Skills & Area of Expertise

Canva Pro

Adobe Photoshop

CapCut

Adobe Premiere Pro

Meta Business Suite

Meta Ads Manager

Google Ads

Google Analytics 4

Google Search Console

WordPress

Microsoft Excel

ChatGPT

WhatsApp Business

Bonus (Preferred)

Adobe After Effects

DaVinci Resolve

Adobe Illustrator

Ahrefs or Semrush

HubSpot CRM

Elementor

Compensation and Benefits

As per company policy

Salary: Negotiable