Digital Marketing Lead

The Role

This is a hands-on, ownership role. You will build and run Astiva's complete digital marketing function SEO, AEO & GEO, content marketing, email, webinars, social media, and analytics. You will work directly with the Co-Founder & CEO and manage two junior team members.

You will also host Astiva's monthly webinar programme a core channel for authority building, lead generation, and AI citations.

What You Will Own

1. SEO — Technical, On-Page & Off-Page (25%)

• Own the complete SEO strategy: technical audits, site architecture, Core Web Vitals, structured data, and internal linking
• Build topical authority through keyword clusters, hub-and-spoke architecture, content silos, and entity optimization
• Manage Google Search Console, Bing WMT, indexing, and crawl health
• Execute link building: guest posts (2/month minimum), digital PR, HARO/Connectively, and journalist outreach
• Manage and review the intern's SEO execution

2. AEO & GEO — AI Search Visibility (25%)

• Own Astiva's end-to-end AI search visibility strategy across Answer Engine Optimization and Generative Engine Optimization
• Optimize all content for AI citation: answer-first structure, definition blocks, FAQ schema, structured lists, and source attribution
• Build and maintain Astiva's entity presence: 20+ directories, consistent NAP data, Wikipedia-adjacent citations, and G2/Capterra listings
• Develop and publish monthly benchmark reports and original research to generate AI citations from LLMs, journalists, and analysts
• Monitor Astiva's own AI visibility score using the platform itself
• Manage Reddit and Quora strategy as primary LLM citation sources
• Maintain llms.txt and structured data so AI systems understand and cite Astiva correctly

3. Content Marketing (20%)

• Develop the monthly content calendar: blog posts, pillar pages, comparison pages, glossary entries, and case studies
• Brief, review, and QA all content produced by the intern before publication
• Write 1–2 flagship pieces per month: methodology posts, research, expert roundups
• Own the 17-platform content distribution cascade: LinkedIn, Twitter, Medium, Substack, Quora, Reddit, Google Business Profile, and more
• Manage email marketing: welcome series, free-to-trial nurture, trial-to-paid conversion, weekly newsletter, and monthly benchmark distribution

4. Webinar & Event Marketing (10%)

• Plan, promote, and host Astiva's monthly webinar programme (one webinar per month minimum)
• Webinar formats: Educational Masterclass, Product Demo, Industry Panel, Customer Success Stories
• Own the full webinar lifecycle: topic selection, landing page, email promotion, attendee management, live hosting, recording, and post-event repurposing
• Convert each webinar into 10+ content assets: YouTube video, blog post, social clips, newsletter content
• Coordinate with the BD intern to follow up with all registrants who did not convert to trial

5. Social Media (5%)

• Manage Astiva AI's LinkedIn company page and Twitter: 3 posts/week minimum per platform
• Draft LinkedIn content for the Co-Founder's personal profile
• Coordinate with the Creative Intern for all visual assets

6. Analytics & Reporting (5%)

• Own the weekly marketing performance dashboard: GA4, GSC, email, social, AI citations, free tool usage, and trial conversions
• Set up UTM tracking, conversion attribution, and GA4 event tracking across all channels
• Present a monthly marketing review to the Co-Founder: what worked, what did not, and the plan for next month

What We Are Looking For

Required

• 4–6 years of B2B SaaS digital marketing experience
• Proven technical SEO skills: crawlability, Core Web Vitals, structured data, site architecture
• Hands-on AEO and/or GEO experience optimizing for AI-generated answers and LLM citations
• Experience hosting or producing webinars: comfortable on camera, can manage live events end-to-end
• Strong content strategy skills: can develop, brief, and QA a content calendar
• Proficiency in GSC, GA4, Ahrefs or SEMrush, and email marketing tools (Brevo, HubSpot, or similar)
• Strong analytical skills: turns data into action, not just reports
• Ability to manage and mentor junior team members
• Excellent written English: writes, edits, and directs content with precision
• Comfortable in a fast-paced, founder-led startup environment

Preferred

• Experience at an AI, SEO SaaS, or MarTech company
• Familiarity with AI Search Visibility, AISO, or Competitive intelligence platforms
• Experience with programmatic SEO, entity SEO, or topical authority frameworks
• Schema markup expertise beyond basic implementation
• Podcast or video content experience
• Experience publishing original data reports or industry research
• MBA or degree in Marketing, Communications, or a related field

Why Join Astiva AI

• Build the digital marketing function from scratch at a post-launch AI startup
• Host your own webinar series rare at Manager or Lead level
• Use Astiva's own platform to track and prove your marketing performance
• Work at the intersection of SEO, AEO, and GEO the fastest-evolving area of marketing in 2026
• Daily collaboration with the Co-Founder & CEO
• Be the most senior marketing voice in a company creating a category
• Competitive compensation discussed individually
• Hybrid, Bengaluru