Head of Marketing, Financial Services

An established asset management firm with a strong platform across Hong Kong and mainland China is hiring a Head of Marketing to take ownership of its brand, content, and client engagement agenda.

This is a senior, hands-on leadership role for someone who understands how financial products are positioned and distributed, and who can turn that into marketing that genuinely moves the needle across both B2C and B2B audiences.

What you will be doing

• Setting and owning the marketing strategy across the firm's product range, from brand positioning through to campaign execution
• Driving both B2C and B2B marketing, reaching end investors as well as distribution partners and intermediaries
• Leading go-to-market planning for new product launches, working closely with sales, product, and investment teams
• Building out content, digital, and traditional marketing programmes: website, social, thought leadership, investor education, events, and performance tracking
• Managing relationships with distribution partners, media, and agencies, keeping the firm's voice consistent across every channel
• Overseeing marketing collateral and making sure all materials meet regulatory and compliance standards
• Managing the marketing budget and leading and developing the marketing team

What we are looking for

• Around 10 years or more of marketing experience gained within financial services, whether asset management, banking, insurance, or a related area
• Proven experience across both B2C and B2B marketing, spanning content, digital, and traditional channels
• A track record of leading and managing a marketing team
• A solid grasp of the Hong Kong and mainland China distribution landscape
• Proven track record running product launch campaigns and digital marketing programmes
• Comfortable operating in a regulated environment and partnering closely with compliance
• Strong communicator, commercially minded, and able to influence senior stakeholders
• Fluency in English, Cantonese, and Mandarin is essential for this role

What is on offer

A visible leadership seat with genuine ownership of the marketing function, in a business that is actively investing in its growth across Hong Kong and China.