Head of Marketing

About the Role

Aster is seeking a Marketing Lead . You'll be joining a lean, fast-moving remote team of under 5 people, taking full ownership of global marketing strategy across both Chinese and English-speaking markets.

Key Responsibilities

• Drive global marketing strategy covering user acquisition, branding, and growth
• Plan and optimize campaigns for brand awareness, engagement, and retention
• Build and manage online communities across CN and EN markets
• Lead a small marketing team (up to 10 people)
• Collaborate cross-functionally with product, sales, and customer support
• Track key marketing metrics and drive data-informed decisions
• Monitor industry trends and surface new growth opportunities
• Manage multiple projects simultaneously with strong prioritization
• Provide strategic direction on ground-level marketing when needed

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of marketing experience in user growth, branding, or similar roles
• Proficiency with digital marketing tools — social media, email, CRM
• Strong communication and leadership skills
• Strategic mindset with a hands-on approach to execution

Ideal Candidate

• Fluent in both Chinese and English (written and spoken)
• Proven track record in user operations, branding, and growth marketing
• Experience leading small teams in a startup or agile environment
• Community management experience across CN and EN markets
• Based in or aligned with APAC time zone for regular team meetings
• Ground-level promotion experience is a plus
• Strong project management and analytical capabilities