We’re proud of our technology, but we take even more pride in the talented team that makes it all possible. The Aspect team embodies our heart of innovation, made up of bright and determined creative thinkers committed to putting people at the center of every work process.

The only way to build exceptional workforce technology is by giving employees the space to be just that—exceptional. We believe in promoting a workplace built upon empowerment, collective growth, and autonomy, ensuring every individual has space to shine and put their best foot forward. If you’re interested in being part of an outstanding team creating best-in-class workforce technology, you’re in the right place.

Position Overview

We're looking for a Lead Brand Designer to join our creative team, focusing on growth marketing initiatives. In this role, you'll create and lead compelling visual designs and creative assets that drive user acquisition and engagement across multiple channels, while collaborating with cross-functional teams to develop and execute growth and cross-functional marketing strategies.

You'll help set the visual direction for all growth initiatives. You'll deliver high-impact designs that reinvent and reinvigorate the discovery and the sales experience within our industry.

You'll be a key team member in developing long and short term visual strategies to reach both prospective and existing customers, across channels like lifecycle emails, paid ads, events, critical pitch decks and more.

The ideal candidate is a high-energy, collaborative teammate and leader who's passionate about advocating for good design. This candidate gets excited about the idea of reinventing the way prospective customers become loyal customers, not overlooking any stages of the sales experience — from digital top of funnel to out-of-home ads to the sales presentation.

Key Responsibilities

Deep knowledge and experience applying design principles, including color theory, typography, and layout, to develop visually compelling brand materials.
Leverage Figma and Adobe Creative Cloud to create designs for various channels, including digital, print, and social media.
Provide art direction on brand campaigns, ensuring a cohesive and appealing presentation across all media.
Continuously evolve Aspect’s brand identity to keep it fresh and engaging, ensuring consistency across all channels.
Evolve and maintain our brand guidelines to support a unified approach to marketing materials and digital content.
Collaborate with digital designers and the marketing team to create innovative assets that reflect Aspect’s brand expression.
Present concepts and designs to stakeholders, effectively incorporating feedback to refine designs.
Support and mentor junior designers, offering guidance to elevate their skills and uphold brand standards.
Partner with cross-functional team members to ensure a unified, strategic approach to brand design.
Contribute to special projects that may involve apparel and event design, motion graphics, 3D design, and more.
Bonus points for experience developing unique brand illustration styles and systems.
Partner with our Lead Brand Designer, Interactive, to support in applying brand within our web experience
Work closely with Product to align brand visuals with product experience; ideating on ways to push the brand further and create and build delightful product experiences within the brand guidelines
Partner with paid marketing teams to develop and optimize visual designs for paid advertising campaigns across various platforms, including (but not limited to) Meta, Google, Pinterest, and other emerging channels
Brainstorm, concept, and design creative campaigns, including out-of-home advertising
Work alongside SEO specialists to craft visual content that improves organic search performance and lead generation
Lead design experimentation initiatives, including A/B testing and performance analysis
Collaborate with other designers to maintain and evolve brand visual guidelines and assets
Utilize data to set goals, track performance, iterate based on learnings, and influence creative best practices
Create proactive design symptoms to build out efficiencies across various teams that utilize decks, presentations, and other types of customer-facing comms

Qualifications

8+ years of experience in visual design for marketing, with a focus on growth and performance marketing
Strong visual design fundamentals including typography, color theory, layout, and composition to create compelling visuals for our audiences. Must maintain a careful balance between creativity and functionality, while also demonstrating high-quality outputs
Proficiency in industry-standard design tools (Figma, Adobe Creative Suite) with the ability to create assets for a variety of channels and formats
Strong motion and editing capabilities with the ability to create compelling motion and video ads across a variety of channels
Portfolio of previous work, demonstrating successful growth marketing campaigns and compelling visual designs across different channels and mediums (paid, social, email campaigns, landing pages, digital campaigns)
Deep understanding of creative best practices for digital marketing channels
Ability to analyze data and metrics to inform design decisions, and influence marketing strategy through data-driven insights
Strong understanding of conversion optimization and A/B testing methodologies
Experience with responsive design principles across multiple platforms
Experience leading strategic design initiatives and managing complex projects independently
Excellent collaborative skills and ability to work effectively with creative writers and cross-functional teams
Excellent presentation and communication skills. Ability to convey creative decisions and executions in a way that inspires stakeholders and audiences
A growth mindset. You're open and receptive to feedback, and can adapt quickly in a fast-paced environment
Even better if you are interested in or have experience:
Landing page design optimization for conversion
Leveraging AI tools for creative scaling
Directing AI-generated content while maintaining brand integrity and interest in utilizing AI to support creative exploration
Designing for B2B or SaaS products

Details

Fully-remote position, with available Boulder, CO office for hybrid-work (optional)
Competitive salary based on experience and location
Comprehensive benefits package, including health, dental, and vision insurance
Matching retirement contributions
Flexible PTO
Team retreats, conferences, and other opportunities for team building