Digital Marketing Executive

@ASK Training is looking for a Digital Marketing Executive to join our team and support our B2B and B2C marketing efforts across various digital channels. This role involves executing paid and organic campaigns, managing content marketing, optimizing digital ads, and assisting with SEO, email marketing, and website updates. You will collaborate with internal teams to drive brand awareness, engagement, and lead generation.

Key Responsibilities:

• Plan and execute paid digital marketing campaigns across Google Ads, Facebook, Microsoft Ads, LinkedIn, and other platforms.
• Create compelling ad copy and content for campaigns, emails, and landing pages to maximize engagement and conversions.
• Collaborate with designers and copywriters to create compelling marketing materials.
• Manage the website and work closely with the SEO specialist and web developer to optimize website performance, ensuring it is up-to-date, well-optimized, and running smoothly.
• Assist in SEO efforts, including keyword research, content optimization, and website updates.
• Conduct market research to gather insights and trends for new course offerings and marketing strategies.
• Monitor and analyze campaign performance, generating reports and insights for improvement.
• Optimize landing pages and ad creatives to enhance conversion rates.
• Support email marketing campaigns, including content creation, automation, and A/B testing.
• Stay updated on the latest digital marketing trends, tools, and best practices.

Requirements:

• 5+ years of experience in digital marketing, preferably with experience on B2B marketing.
• Strong experience with WordPress and Elementor for website maintenance and content updates.
• Proven ability to create high-quality written content for ads, landing pages, and email campaigns.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms.
• Strong understanding of SEO principles and content optimization.
• Familiarity with SEO tools (Search Console, Ahrefs, SEMrush, etc.) is preferred but not necessary.
• Excellent communication skills, both written and verbal, with attention to detail.
• Ability to work independently and collaborate effectively with cross-functional teams.

Why Join Us?

Benefits:

• Remote Work – Flexibility to work from home.
• Professional Development – Grow and learn within a dynamic and supportive team.
• Competitive Compensation – Attractive salary and benefits package based on experience and skills.
• Collaborative Environment – Work with a passionate marketing and tech team that values innovation.

Remuneration Package Includes:

• RM5,500 - RM7,000 (depending on experience)
• Performance and Company Bonuses