Senior Director of Marketing Science

Details

• Department: Demand Marketing
• Schedule: Full time
• Location: Remote

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Benefits**

Paid time off (PTO)
Various health insurance options & wellness plans
Retirement benefits including employer match plans
Long-term & short-term disability
Employee assistance programs (EAP)
Parental leave & adoption assistance
Tuition reimbursement
Ways to give back to your community

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Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance and salary range at the time of the offer._

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Responsibilities**

Ascension is seeking a strategic, hands-on Senior Director of Marketing Science to build and lead a high-performing analytics function that drives accountability, performance, and optimization across the marketing organization. This leader will play a pivotal role in establishing how marketing success is defined, measured, and continuously improved—ensuring alignment with enterprise goals and patient outcomes.

The ideal candidate will bring deep expertise in marketing analytics, a strong understanding of healthcare data, and proven experience leading cross-functional teams. This is a unique opportunity to architect an enterprise-wide measurement strategy that powers smarter media investments, real-time decision-making, and long-term business growth. Your work will directly impact how patients connect with and access care, improving their experience throughout their healthcare journey.

Marketing Science Strategy & Leadership

• Build and lead the marketing science function
• Develop frameworks to measure campaign performance and optimize return on investment (ROI)
• Define enterprise-wide marketing KPIs and performance indicators
• Champion a culture of data-driven decision-making across the marketing organization
• Identify and implement emerging tools, methodologies, and data partnerships to advance measurement capabilities

Attribution, ROI Measurement & Media Modeling

• Lead efforts to connect marketing activities—both digital and offline—to tangible business outcomes (e.g., patient acquisition, care navigation)
• Integrate data across platforms, including CRM and EHR systems, to attribute marketing engagement to real-world patient behavior
• Design and execute media mix models, forecasting tools, and incrementality testing to guide investment strategies
• Develop measurement frameworks across paid, owned, earned, and shared marketing channels
• Partner with Media, CRM, and Market teams to ensure consistency and accuracy in measurement practices

Real-Time Campaign Optimization

• Leverage real-time data and insights to influence audience targeting, spend allocation, and creative optimization
• Deliver actionable insights that drive in-flight campaign performance and continuous improvement

Marketing Data Infrastructure & Technology

• Oversee campaign tagging, UTM governance, and tracking infrastructure (e.g., server-side GTM) to ensure HIPAA-compliance and data integrity
• Manage core analytics platforms including GA4, Salesforce, Tableau, and Datorama
• Ensure scalable, accurate, and accessible reporting systems across teams
• Lead deployment of foundational measurement infrastructure including CallRail, UTMs, and CRM integrations
• Build and maintain standardized performance dashboards that support enterprise KPIs

Cross-Functional Collaboration

• Collaborate with market, strategy, digital, media, CRM, and operations teams to embed analytics into strategic planning and execution
• Partner with internal data science, IT, and finance teams to align on measurement frameworks and performance reporting
• Gather and integrate stakeholder feedback to evolve marketing insights and reporting capabilities

Team Leadership & Development

• Recruit, lead, and mentor a high-performing team of analysts and measurement professionals
• Define team structure, roles, and scalable workflows
• Build and scale the team over time in alignment with organizational growth and evolving analytics needs
• Foster a culture of collaboration, innovation, and continuous learning

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Requirements**

Education:

• High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.

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Additional Preferences**

Qualifications

• 10–15+ years of experience in marketing analytics, data strategy, or performance measurement
• Proven success building a marketing analytics function from the ground up
• Deep understanding of healthcare data, privacy standards, and HIPAA-compliant analytics practices
• Expertise in attribution modeling, media mix modeling, ROI analysis, and incrementality testing
• Strong grasp of both digital and traditional media measurement
• Proficiency in GA4, Salesforce, Tableau, Datorama, and related tracking tools
• Strong leadership skills and experience building cross-functional teams
• Ability to influence and operate within a matrixed organization
• Preferred: Experience in highly regulated industries (e.g., healthcare, finance)

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Marketing Analytics & Attribution**

• Multi-touch attribution, funnel analysis, and cross-channel measurement
• Media mix modeling and forecasting to guide marketing investment
• Development of marketing KPIs, dashboards, and advanced reporting frameworks

Marketing Data & Technology

• Expertise with GA4, Tableau, Salesforce, Datorama, and modern analytics platforms
• Deep understanding of UTM tagging, server-side tracking, and privacy-first infrastructure
• Knowledge of data architecture, governance, and integration across platforms
• Experience with identity resolution, patient journey mapping, or first-party data enrichment

Collaboration & Leadership

• Ability to translate technical insights into business strategy
• Skilled in cross-functional alignment and stakeholder engagement
• Strong data storytelling skills with the ability to simplify complex analyses and influence senior stakeholders
• Demonstrated success building and developing high-performing analytics teams

#LI-Remote #GMDx

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Why Join Our Team**

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

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Equal Employment Opportunity Employer**

Ascension will provide equal employment opportunities (EEO) to all associates and applicants for employment regardless of race, color, religion, national origin, citizenship, gender, sexual orientation, gender identification or expression, age, disability, marital status, amnesty, genetic information, carrier status or any other legally protected status or status as a covered veteran in accordance with applicable federal, state and local laws.

For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster.

As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.

Pay Non-Discrimination Notice

Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

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E-Verify Statement**

This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.

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