Program Manager, Provider Promotions Marketing

Details

• Department: Ministry Market Activation
• Schedule: Full time, Monday-Friday
• Location: Austin, TX (Partially Remote)
• Salary: $133,390.00 - $185,938.00 per year
• Eligible for an annual bonus incentive

Benefits

Paid time off (PTO)

Various health insurance options & wellness plans

Retirement benefits including employer match plans

Long-term & short-term disability

Employee assistance programs (EAP)

Parental leave & adoption assistance

Tuition reimbursement

Ways to give back to your community

_Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance, location and salary range at the time of the offer.

_Responsibilities

Ascension is a leading healthcare provider dedicated to transforming healthcare across the United States. Committed to delivering compassionate, personalized care, we are at the forefront of providing innovative healthcare solutions. Our commitment to excellence extends to our marketing efforts, and we are seeking a Program Manager of Provider Promotions Marketing to support our marketing and business growth strategy.

Position Summary

The Program Manager, Provider Promotions Marketing will lead the development and execution of strategic marketing initiatives to promote employed physicians and advanced practice providers across our ministry. This role is responsible for creating both patient-facing and provider-to-provider marketing strategies that increase visibility, drive patient volume, and strengthen referral networks.

The ideal candidate will excel at collaboration—partnering closely with service line leads, hospital marketing teams, physician leaders, and business development to ensure provider promotions are integrated into broader growth plans.

Key Responsibilities

Provider Promotions – Patient-Facing

• Develop and implement integrated campaigns to promote employed physicians and APPs, highlighting their expertise, unique differentiators, and accessibility.
• Partner with service line marketing leads to align provider promotion efforts with service line growth priorities and hospital strategies.
• Oversee the creation of marketing content, including bios, videos, social media features, photography, and patient stories.
• Ensure consistent provider branding and messaging across all channels and locations.

Provider-to-Provider Marketing

• Collaborate with physician relations, outreach, and business development teams to design marketing strategies aimed at strengthening internal and external referral patterns.
• Develop marketing and referral communication tools for physicians, such as referral guides, provider introduction campaigns, newsletters, and case study spotlights.
• Coordinate with service line leaders and medical staff offices to highlight new providers, expanded services, and specialty expertise to potential referring providers.
• Support provider networking events, CME opportunities, and specialty roundtables that foster professional connections and referral relationships.

Collaboration & Stakeholder Engagement

• Serve as the central marketing contact for employed provider groups, ensuring alignment of strategies with organizational goals.
• Build strong partnerships with clinical leaders, practice managers, and service line executives to understand provider capabilities, growth targets, and patient access priorities.
• Collaborate with hospital marketing teams to integrate provider messaging into hospital and community campaigns.

Multichannel Marketing

• Use a mix of channels—including digital, social, email, video, direct mail, events, and earned media—to reach both patients and referring providers.
• Partner with digital teams to ensure provider profiles, online scheduling, SEO, and patient reviews are optimized for visibility.
• Leverage CRM and marketing automation tools to target and track engagement among patients and providers.

Data-Driven Insights

• Track and analyze performance metrics for both patient-facing and provider-to-provider campaigns, reporting ROI to marketing leadership, service line leaders, and physician stakeholders.
• Use competitive and market intelligence to identify new opportunities for provider promotion and referral growth.

Event & Community Engagement

• Coordinate provider participation in community events and educational programs. Partner with physician relations to plan provider introduction events and targeted networking opportunities for key specialties.

Requirements

Education:

• High school diploma/GED with 2 years of experience, or Associate's degree, or Bachelor's degree required.

Work Experience

• 3 years of experience required.
• 5 years of experience preferred.
• 1 year of leadership or management experience preferred.

Additional Preferences

Qualifications

Educational Background:

• Bachelor's degree in Marketing, Communications, English, Design, Business, Healthcare Administration, or a related field is HIGHLY preferred.
• Advanced degree or healthcare marketing certifications preferred.
• Relevant certifications in content marketing and writing are a plus.

Professional Experience

• 5–8 years of progressive marketing experience, with a strong background in healthcare, provider promotions, or physician relations.
• Proven success in creating both patient-facing and provider-to-provider marketing strategies.
• Experience collaborating with physicians, service line leaders, and clinical teams.

Skills And Competencies

• Strategic thinker with excellent project management skills.
• Exceptional relationship-building and collaboration skills across diverse stakeholder groups.
• Strong writing, storytelling, and content development capabilities.
• Proficiency in CRM, digital marketing tools, and analytics platforms.
• Ability to work in a fast-paced, multi-priority environment.

Adaptability And Flexibility

• Ability to adapt to changing priorities and evolving content marketing strategies.

Candidates should provide clear evidence of their qualifications and accomplishments in their application materials, including their resume and cover letter.

#GMDx

Why Join Our Team

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

Equal Employment Opportunity Employer

Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws.

For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster.

As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.

Pay Non-Discrimination Notice

Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

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This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.

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