Ascendion is a full-service digital engineering solutions company. We make and manage software platforms and products that power growth and deliver captivating experiences to consumers and employees. Our engineering, cloud, data, experience design, and talent solution capabilities accelerate transformation and impact for enterprise clients. Headquartered in New Jersey, our workforce of 6,000+ Ascenders delivers solutions from around the globe. Ascendion is built differently to engineer the next.

Ascendion | Engineering to elevate life

We have a culture built on opportunity, inclusion, and a spirit of partnership. Come, change the world with us:

Build the coolest tech for world’s leading brands
Solve complex problems - and learn new skills
Experience the power of transforming digital engineering for Fortune 500 clients
Master your craft with leading training programs and hands-on experience

Experience a community of change makers!

Join a culture of high-performing innovators with endless ideas and a passion for tech. Our culture is the fabric of our company, and it is what makes us unique and diverse. The way we share ideas, learning, experiences, successes, and joy allows everyone to be their best at Ascendion.

Summary:

The Commercial Digital Experiences team is a digitally centric B2B performance marketing group. Our focus is on delighting customers with relevant, timely and personalized communications to enhance their purchasing decisions, foster enthusiasm for and maximize the value of products and services.

This Senior Digital Experience Manager is at the forefront of determining how we create world-class customer journeys across digital marketing channels and leveraging artificial intelligence (AI). Your focus will be to define cross-channel customer journeys and marketing strategies to help drive our business goals for Windows products & personal computers (PCs). You will own setting marketing goals and achieving the key performance results across a cross-functional team of marketers – looking across the customer conversion, engagement and retention funnel. You will own results narratives and share-outs with our business stakeholders and leaders.

This role is an opportunity with high impact and visibility, and you will play a key role in building relationships with customers, improving products, and ensuring that our customers have a connected experience wherever they are.

Job Responsibilities:

• Create and revise customer-first strategy for holistic customer journey across a variety of our commercial products.

• Own the all-up marketing strategy - setting the customer-first strategy for a holistic customer journey across the funnel.

• Lead the Commercial Integrated Marketing Pod that brings together strategy, execution, and experimentation across performance marketing channels. Create plans and initiatives across the Pod (learning plan, multi-channel strategies tied to customer journey, priority-setting and initiative tracking).

• Own setting the organization’s annual forecast/goals, managing to meet or exceed targets, and own all communication and narratives back to business and product stakeholders and leadership within marketing and engineering on performance.

• Forecast metrics in partnership with analytics team and digital marketing channel leads and execute to meeting targets.

• Create MBR content to share with partners, stakeholders and leadership.

• Collaborate with digital marketing channel leads (e.g., paid, email and in-product) and contribute in partnership with execution team.

• Lead and participate in pilots on support innovation and improvements.

• Act as a SME on both customer insights and business insights for Windows Pro within the organization.

• Embody our culture and values.

Skills:

• Communication – Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.

• Analytical and creative thinking – understanding customer problems and perspectives, collecting and analyzing customer data to improve experiences.

• Customer experience analysis – mapping, measuring and optimizing touchpoints, channels and emotions from awareness to loyalty.

• Customer experience (CX) design – creating seamless, memorable customer interactions.

• Customer journey mapping visualizing the touchpoints customers have with a brand.

• B2B expertise – knowledge of b2b modern marketing and marketing automation.

• Marketing automation – streamlining marketing tasks to enhance customer experience (CX).

• Leadership skills – ability to lead and manage teams and projects, both within and across organizations, set and communicate the vision and direction of initiatives/campaigns, inspire and empower team members, foster a culture of collaboration and innovation and handle pressure and uncertainty.

• Management skills – ability to work independently and manage one’s time, organize and delegate tasks, monitor and evaluate progress and performance, ensure quality and consistency and manage risks and contingencies.

• Digital Marketing – knowledge of principles and methods for showing, promoting, and selling products or services.

• Strategic and tactical planning – align and integrate customer journey with the brand and organization’s vision, mission and objectives; define goals, identify key messages, select the appropriate channels; plan details and logistics, coordinate and collaborate with internal and external stakeholders, monitor execution and creative problem solving to troubleshoot and solve issues or challenges.

Education/Experience:

Required/Minimum Qualifications (RQs/MQs):

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5-7+ year(s) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience

o OR equivalent experience

• At least 8 years of hands-on digital marketing experience in a B2B role.

• Experience in creating executive presentations and white-papers

• Experience with building campaign strategy within marketing channels (ex. In-product, email, etc.) and driving execution

• Customer experience champion – Focus to improve customer experience, gain efficiencies and improve performance

• Virtual team leadership – Experience leading virtual teams across organizational lines and networking/relationship management

• Cross functional team leadership – Ability to work with stakeholders from different orgs, and levels

• Executive presence/communication – Ability to get executive buy-in on strategy and report upwards

• Influence without authority – Understand stakeholder motivations and drive to goals without direct authority

• Strategic thinking but also detail oriented – Ability to keep an eye on big picture strategy but execute on details

• Customer obsessed mindset – Ability holding the customer experience at a high bar and representing their voice

• Executing with precision- Ability to own high visibility marketing activities need thorough planning and focused execution

Salary Range: $145,000-$166,000 Annually - Factors that may affect pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: [medical insurance] [dental insurance] [vision insurance] [401(k) retirement plan] [long-term disability insurance] [short-term disability insurance] [5 personal day accrued each calendar year. The Paid time off benefits meet the paid sick and safe time laws that pertains to the City/ State] [10-15 day of paid vacation time] [6 paid holidays and 1 floating holiday per calendar year] [Ascendion Learning Management System]

Want to change the world? Let us know.

Tell us about your experiences, education, and ambitions. Bring your knowledge, unique viewpoint, and creativity to the table. Let’s talk!