(Product Marketing Manager - Game Console Devices)
The Devices Product Marketing team offers an exciting opportunity to contribute across the business, living at the intersection of hardware, games and community. As a key member of the team, you’ll provide critical go-to-market (GTM) support for 1P devices, helping to drive impactful launch and sustain campaigns. You'll collaborate closely with cross-functional teams to execute outbound marketing plans, ensuring seamless execution of product launches and ongoing initiatives.
Key Responsibilities:
• End-to-end product launch and sustain GTM support for 1P Devices roadmap
• Assist in development, distribution and maintenance of product assets and copy
• Support marketing toolkit creation including partnering with key stakeholders, developing project workbacks, managing reviews, and facilitating established v-teams in GTM product launches and initiatives
• Partner closely with our Lifecycle marketing team on sales and retention efforts including monthly and ad hock CRM and in-product campaigns.
• Work closely with our Game Marketing teams to understand and support synergies and opportunities between devices team and key game beats in effort to land integrated marketing support
• Support applicable game GTM plans with hardware device integrations
• Track and monitor progress of asset development and deployment
• Ensure seamless support across internal partner teams and owned channels
• Sales and special offers support including operational support, asset toolkit development and coordinating with category and sales on reporting metrics
• Understand and maintain Custom Hardware program guidance, help to educate internal teams on HW compliance, support review of custom hardware proposals and track approved executions across the devices team
• Coordinate, place and track hardware sample orders across Xbox devices teams
Desired Experience & Skills:
• 7+ years global product marketing and/or global marketing experience
• Strong collaboration skills and experience navigating complex cross-functional v-teams
• Excellent organizational/project management skills and the ability to manage multiple projects and deadlines
• Microsoft or gaming marketing experience (Xbox experience a plus)
• Strong ability to facilitate integrated GTM campaigns and plans
Responsible to drive product value proposition design working closely with product development/planning, pricing, positioning, and business/revenue strategy for a product(s).
Salary Range: $124,000-$140,000 Annually - Factors that may affect pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: [medical insurance] [dental insurance] [vision insurance] [401(k) retirement plan] [long-term disability insurance] [short-term disability insurance] [5 personal day accrued each calendar year. The Paid time off benefits meet the paid sick and safe time laws that pertains to the City/ State] [10-15 day of paid vacation time] [6 paid holidays and 1 floating holiday per calendar year] [Ascendion Learning Management System]
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