Field and Channel Marketing Manager, EMEA

Description

Location: United Kingdom

The Field and Channel Marketing Manager will serve as the primary point of contact for Field and Channel Marketing efforts within EMEA. This role is essential in coordinating and executing marketing campaigns, events, and strategies that drive lead generation and support sales and channel teams. The manager will develop strong relationships with various stakeholders, including sales, BDRs, channel partners, and other marketing teams, to ensure a cohesive and effective approach to market penetration and partner collaboration. The ideal candidate will possess strong experience in B2B technology marketing, excellent strategic and execution skills, and the ability to adapt to a dynamic market environment.

Key Responsibilities

• Regional Coordination and Strategy Execution

• Act as the region’s primary ‘go-to’ for Field and Channel Marketing, coordinating efforts with both the EMEA sales and channel teams.

• Develop and maintain strong relationships with sales, BDRs, channel partners, demand generation, marketing operations, and other teams to create and execute an inclusive marketing strategy.

• Promotion and Campaign Management

• Promote key assets, webinars, events, campaigns, and newsletters within the region across marketing channels including email and social marketing.

• Plan, develop, and execute regional field and channel marketing campaigns in collaboration with regional sales and the channel organization.

• Manage the planning, development, and staffing of regional field and channel marketing events, typically organizing 6-8 external events per year

• Lead Generation and Awareness

• Drive regional awareness and lead generation by owning and managing regional marketing efforts.

• Develop relationships with channel partners, channel account managers, and sales teams to drive integrated marketing campaigns and joint go-to-market activities.

• Planning and Budget Management

• Develop quarterly plans that align with market penetration and lead goals, ensuring budget allocation supports these objectives.

• Manage and report on the regional marketing budget, ensuring effective use of resources.

• Event Coordination

• Plan, develop, and staff regional field and channel marketing events, ensuring alignment with regional sales and channel organization needs.

• Interact with prospects and partners at different regional events, promoting Aryaka solutions.

• Performance Monitoring and Adaptation

• Monitor performance against the agreed-upon marketing plan, quickly adapting strategies as required.

• Report on plan performance both regionally and globally, suggesting corrections and adaptations as needed.

• Market Dynamics and Strategy Alignment

• Understand and adapt to changing market dynamics, such as partner engagement, competition, market segmentation, and customer priorities.

• Align closely with corporate demand generation initiatives to ensure regional efforts support overall goals (MQLs, SALs, opportunities).

• Stakeholder Management

• Manage stakeholder relationships across globally spread cross-functional teams of sales, channels, and marketing.

• Balance regional priorities with corporate strategy, maintaining credibility with regional leadership and ensuring alignment with HQ directives.

Required Skills And Qualifications

Education: Bachelor's degree in marketing, business administration, or a related field.

Experience

• 5+ years of proven B2B Field and Channel Marketing experience in a global channel-led technology brand, with a working understanding of a channel partner ecosystem in EMEA region and successful, collaborative activities.
• Demonstrated experience delivering top-line impact through field and channel marketing campaigns and activities.

Skills

• Strategic thinker with hands-on experience in executing marketing plans.
• Excellent written and verbal communication, including in short copy form, along with strong interpersonal skills.
• Skilled in KPI reporting and analysis for both regional and global metrics.
• Proficiency in Salesforce, Marketo, ZoomInfo, and other marketing tools.
• Ability to synthesize conflicting priorities across different marketing disciplines and adapt to changing market dynamics.

Performance Objectives

Planning and Execution: Develop and execute quarterly and annual regional marketing plans, aligning goals and budgets with regional and corporate strategies.

Lead Generation: Drive regional awareness and lead generation efforts, increasing marketing-generated revenue contributions.

Event Management: Successfully plan and manage regional marketing events, ensuring alignment with sales and channel organization needs.

Market Adaptation: Quickly adapt marketing strategies to changing market dynamics and customer priorities.

Stakeholder Alignment: Ensure close alignment with corporate demand generation initiatives and regional priorities, maintaining balance and credibility with both HQ and regional leadership.

Who are we - Aryaka is the leader in delivering Unified SASE as a Service, a fully integrated solution combining networking, security, and observability. Built for the demands of Generative AI as well as today’s multi-cloud hybrid world, Aryaka enables enterprises to transform their secure networking to deliver uncompromised performance, agility, simplicity, and security. Aryaka’s flexible delivery options empower businesses to choose their preferred approach for implementation and management. Hundreds of global enterprises, including several in the Fortune 100, depend on Aryaka for their secure networking solutions. For more on Aryaka, please visit www.aryaka.com

Why Aryaka – We have won “Great Places to Work” World-Wide because we have an amazing company culture that is inviting, collaborative, supportive, and inclusive to our employees. We encourage our employees to expand their knowledge base and provide the tools to help them get there. We are always innovating and looking at ways to improve and expand, and we listen to our employees and their ideas. We have an amazing group of very respected “Thought Leaders” who are always open to mentoring. Our Benefits are World-Class, and we have a flexible work structure to allow you to maximize on your work/life balance.

Aryaka Networks, Inc. is an equal opportunity employer and supporter of Diversity, Inclusion, and Belonging. All candidates from all backgrounds, ethnicities, genders, and gender identities are strongly encouraged to apply. Aryaka considers the "whole person" without regard to race, color, religion, sex, national origin, physical or mental disability, or veteran status.

Third-Party Agency Notice: Aryaka does not accept unsolicited resumes from 3rd party agencies. Should any agency send a resume to any employee within Aryaka without explicit invitation, the resume will be considered a gift, and no fee will be paid. All agencies must have a signed contract from Talent Acquisition management prior to any engagement.