Marketing Director (B2B SaaP AI)

Company Description

We're an XR/AI filmmaking tech provider focused on in-camera XR virtual production (https://ARwall.co), the creators of ARFX an ecosystem of virtual production products; we own a number of patents in virtual production and are a two-time Product of the Year Winner at NAB Show. In 2024, we doubled-down on our success in XR/AI and launched Glowcraft Films, a co-production shingle that combines previz, VFX, virtual production, and line producing to reduce film/TV budgets by up to 75%.

Role Description

This is a new role, remote US, for a Marketing Director for our award-winning AI SaaP, ARFX Infinite Studio (https://arwall.co/pages/arfx-infinite-studio). The Marketing Director will be a veteran who comes with ideas and experience to direct all efforts towards growth and conversion performance for this genAI B2B product line, using data-driven marketing strategies suitable for a lean tech startup. Currently on Win 10/11 and iOS, the product line will expand to two other platforms this year. The role will report to the Head of Revenue, and will direct activities for a Marketing Manager (marcom), Web Designer, graphic designer. The role will work alongside the Head of Partnerships and Outreach, and Director of Product Strategy. Duties include directing all marketing campaigns for growth in our SaaP product line and associated bundles products; including but not limited to landing pages, marketing verbiage, product imagery, videos, paid campaigns, email, social media, blog posts, webinars, events, and more. This role will be judged primarily on performance, and compensation is structured with a base salary and performance-based commission.

Qualifications

• You must have experience scaling B2B digital sales from zero to 7 digits monthly
• You must be able to research and begin enacting your marketing strategy within 30 days
• 7+ years experience in a Marketing role for a B2B/enterprise software, SaaP, SaaS company
• 5+ years experience with Microsoft Office 365 (Outlook, Teams, Onedrive/Sharepoint, Excel, Word)
• 3+ years experience with Google Ads and Google Analytics
• 3+ years experience with Shopify
• Proven experience in a lean startup environment
• Exceptional written and verbal communication skills in English
• Independently motivated and self-driven in a remote work setting