Digital Marketing Specialist

Digital Marketing Analyst (Hybrid – Medellín)

📍 Location: Medellín, Colombia (Hybrid)

About the Role

We’re looking for a Digital Marketing Analyst to design, execute, and optimize our marketing strategy with a strong focus on paid media campaigns and content creation.

If you’re a proactive, creative, and data-driven professional passionate about driving growth through digital channels, we’d love to meet you.

Responsibilities

• Develop, implement, and manage comprehensive marketing strategies aligned with business objectives.
• Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Facebook/Instagram Ads, and LinkedIn Ads.
• Collaborate with the creative team to design engaging content for social media, email marketing, and website.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations.
• Stay current with industry trends, emerging digital tools, and best practices to maximize ROI.
• Support overall brand positioning and storytelling across digital channels.

Requirements

• 3+ years of experience in digital marketing strategy and execution.
• Strong expertise in paid media (Google Ads, Meta Ads, LinkedIn Ads).
• Hands-on experience with content creation (social media, blog posts, ad copy, or visual assets).
• Proficiency in analytics and reporting tools (Google Analytics, Ads Manager, or similar).
• Excellent communication, project management, and organizational skills.
• Creative mindset with a results-driven approach.

Nice to Have

• Experience with SEO/SEM and marketing automation tools.
• Basic design skills (Canva, Adobe Suite, or similar).
• Bilingual (English/Spanish) is a strong plus.

💼 Work Model: Hybrid (Medellín)

If you’re ready to take on the challenge and make an impact through innovative digital marketing strategies, we want to hear from you!

👉 Apply now and join our growing team.