Marketing Specialist

Joining Arup

Arup’s purpose, shared values and collaborative approach has set us apart for over 80 years, guiding how we shape a better world.

The Opportunity

As the Marketing Manager for Arup Digital Products (ADP) Oasys LS-DYNA Environment in China, you will develop and execute a localised marketing strategy that drives brand awareness, demand generation, and business growth across the engineering simulation market. Working closely with global marketing, product, sales, and industry partners, you will position Oasys’ software solutions to support customers in automotive, aerospace, research, and advanced engineering sectors. This role combines strategic marketing, technical storytelling, and sales enablement to accelerate market adoption and strengthen Oasys' presence across China.

• Develop and deliver integrated marketing strategies and campaigns that increase awareness, generate qualified leads, and support business growth for the Oasys LS-DYNA Environment product suite in China.
• Create and localise compelling marketing content, including customer success stories, technical collateral, digital campaigns, webinars, and event materials tailored to the Chinese engineering simulation market.
• Collaborate with sales, product, and global marketing teams to support key accounts, strengthen customer engagement, and provide sales enablement tools, presentations, and competitive positioning materials.
• Build relationships with industry partners, universities, research institutes, and CAE communities while planning and managing conferences, seminars, workshops, and trade events to maximise market exposure.
• Monitor campaign performance, analyse market trends and competitor activity, and provide data-driven insights to optimise marketing effectiveness and inform regional and global strategies.

At Arup, you belong to an extraordinary collective – in which we encourage individuality to thrive. Our strength comes from how we respect, share and connect our diverse experiences, perspectives and ideas.

You will have the opportunity do socially useful work that has meaning – to Arup, to your career, to our members and to the clients and communities we serve.

Is this role right for you?

• A degree in Marketing or a related discipline, with 5+ years of experience in software or technology marketing.
• Strong understanding of China's engineering simulation, CAE, or manufacturing technology ecosystem, ideally within automotive, aerospace, or related industries.
• Excellent communication skills in both Mandarin and English, with the ability to translate complex technical concepts into engaging marketing messages.
• Proven experience delivering integrated marketing campaigns across digital channels, events, content marketing, and lead generation, with a focus on measurable business outcomes.
• Strong strategic thinking, analytical capability, creativity, and project management skills, with the ability to collaborate effectively across global and cross-functional teams.

Not ready to apply just yet, or have a few questions? Contact Kaela.Chau@arup.com.

What we offer you

At Arup, we care about each member’s success, so we can grow together.

Guided by our values, we provide an attractive total reward package that recognises the contribution of each of our members to our shared success. As well as competitive, fair, and equitable pay, we offer a career in which all of our members can belong, grow and thrive – through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.

We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup’s legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling eligible members to share in the results of our collective efforts.

Different people, shared values

Arup is an equal opportunity employer that actively promotes and nurtures a diverse and inclusive workforce. We welcome applications from individuals of all backgrounds, regardless of age (within legal limits), gender identity or expression, marital status, disability, neurotype or mental health, race or ethnicity, faith or belief, sexual orientation, socioeconomic background, and whether you’re pregnant or on family leave. We are an open environment that embraces diverse experiences, perspectives, and ideas – this drives our excellence.

Guided by our values and alignment with the UN Sustainable Development Goals, we create and contribute to equitable spaces and systems, while cultivating a sense of belonging for all. Our internal employee networks support our inclusive culture: from race, ethnicity and cross-cultural working to gender equity and LGBTQ+ and disability inclusion – we aim to create a space for you to express yourself and make a positive difference. Discover more about life at Arup at www.arup.com/careers/your-life-at-arup.

We are committed to making our recruitment process and workplaces accessible to all candidates. Please let us know if you need any assistance or reasonable adjustments throughout your application or interview process, and/or to perform the essential functions of the role. We will do everything we can to support you.

Our Application Process

Please apply directly through our applicant tracking system. Shortlisted candidates will be contacted by Talent Acquisition to discuss next steps. Stay safe online – Arup will never ask for your bank details as part of our recruitment process.