Artisan Council is a boutique digital marketing agency empowering progressive brands in the constantly evolving social and digital landscape. Our team believes in the power of stans and fans and aims to build brand loyalty through community involvement and engagement. AC believes that having an informed community of diverse voices is the key to making an impact in today’s ever-changing world of social media and content. AC’s team members are passionate about diversity, community, content, culture, innovation, and trying things first! We’re looking for people who share our passion, for people who live and breathe beauty, have exceptional research, communication, and creative thinking skills, and take an empathetic approach to everything they do and enjoy helping others succeed.
Artisan Council is seeking a 4-month contract Social Media Manager, with the possibility of an extension outside of the agreed term to be the voice, the ears, the personality, and at times the face of several top-tier beauty clients’ TikTok channels.
You’ll be an integral part of a dynamic team in a role that touches all aspects of Social and Content: engagement, follower growth, analysis, video, design, creative briefs, live production, moderation, and strategy, as well as influencer integration, analysis, reporting, and team management.
This position will be remote, reporting to the Director of Social Media. As the successful candidate, if you are located in New York City, you will also have access to Artisan Council's downtown NYC office. The successful candidate will be an analytical hard worker who is hungry to learn, as well as show responsibility for their tasks while making strategic, analytical-based suggestions.
Equal Opportunity
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Our mission is to create a happy, safe, considerate, and inspiring work environment for all. We embrace diversity and want you to bring your whole self to work.
RESPONSIBILITIES
- You will oversee the ongoing development, execution, scheduling, management, and measurement of TikTok content for several clients.
- You will ideate and present both short and long-term campaigns and ongoing social strategies to internal and external stakeholders.
- You will manage ongoing content calendars across TikTok (and possibly other channels), including briefing, directing, and liaising with content producers.
- You will transform social media data into actionable insights and provide accurate interpretation and consistent reporting of data on social metrics and campaign/promotion results to share with the leadership team.
- You will develop, manage, and scale existing and new social media strategies and initiatives to increase reach, engagement, and follower growth.
- You will advise on specific strategic growth and engagement tactics and optimizations to be made to the social media content calendar and community management activities.
- You will oversee community moderation, evaluating opportunities to drive efficiency and innovate.
- You will manage client requests and prioritize with business needs, conducting ad hoc analysis as needed.
- You will understand and discover target community content trends and behavior through social listening of relevant words, phrases, and competitor social media presence.
- You will liaise with clients and attend off-site meetings and content production opportunities.
- You will compile and collate analytical reports that present the performance of social media content, audiences, partnerships, web, and sales impact.
- You will develop your knowledge and authority in the beauty space, especially of key brands and other brands to watch, on an ongoing basis.
- You will develop your knowledge and authority in emerging and available social media channels and tools on an ongoing basis.
- You will manage client and company expenses.
ESSENTIAL SKILLS + EXPERIENCE
Please note carefully. Applicants without this experience will not be considered.
- 3+ years of community & TikTok content management experience, writing/editing social copy with a focus on beauty brands and products.
- Extensive familiarity with social media (all channels preferred but with a heavy focus on TikTok) and online content, and evidence of a developed social media/web presence.
- Creator sourcing, briefing, and delivering feedback.
- High-volume content planning.
- Content Creation: Basic design and content filming/editing ability, knowledg,e and experience with best practices for TikTok editing and posting
- A strong record of building a brand’s social media profile, drastically increasing followers, engagement, social sharing, etc.
- Social Community moderation experience.
- Experience with differing tones of voice/brand voices is a plus
- Creative thinker who can generate multiple ideas and fresh creative approaches on the go.
- Excellent analytical skills and experience with a variety of social media and third-party analytics tools.
- Familiarity with SEO best practices and drafting SEO-driven copy
- Working knowledge of Excel, Google Docs, Google Sheets, Office suite, and content production mobile apps.
- Experience with a range of Content Management Systems and the ability to learn new systems.
- Knowledge of and passion for technology, media, cultural & content trends; values and contributes to team brainstorms & conversations.
- Self-starter with strong communication, presenting, and writing skills.
- Optimum time management skills with attention to detail, especially under pressure or time-sensitive deadlines.
- Agility and ability to handle changes with ease and resilience
- Last-minute client requests, quick turnaround edits, etc.
- Willing to work non-traditional hours, independently, remotely, and go above & beyond where necessary, such as (event needs, weekend moderation occasionally, posting, etc.)
- Understanding of overall commercial business practices, trading terms, and conditions.
Monthly Rate
$80-100K equivalent