Art Masterclass is a premier creative workshop brand specializing in immersive and hands-on art experiences. We offer unique mosaic lamp workshops and other artistic activities that blend tradition with modern creativity. Our mission is to inspire people to express themselves through art while creating meaningful, tangible memories.

Role Description:

We're looking for an experienced and data-driven Performance Marketing Specialist to lead our paid media strategy across multiple channels. This role is ideal for someone who thrives on delivering exceptional ROAS (5–6x minimum) while managing large-scale ad budgets ($100K+ per month).

You will be responsible for developing, executing, and optimizing high-performing campaigns that drive workshop bookings, eCommerce sales, and overall brand growth—across Meta, Google, and other paid platforms.

Key Responsibilities:

Plan, launch, and optimize paid media campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, and other relevant platforms
Manage monthly budgets up to $100K efficiently with a clear focus on ROAS, CPA, and conversion growth
Build, test, and scale campaigns targeting both top-of-funnel and bottom-of-funnel audiences
Analyze data and performance trends, identifying insights to improve results and guide decision-making
Implement and refine campaign structures, creative testing, audience segmentation, and bidding strategies
Collaborate with the content, design, and web teams to ensure ad creatives and landing pages align with performance goals
Conduct A/B testing for ad creatives, headlines, calls to action, and placements
Report weekly and monthly on campaign performance, KPIs, and budget pacing
Stay ahead of algorithm changes, platform updates, and performance marketing trends

Qualifications:

Minimum 5 years of hands-on experience in performance marketing
Proven experience managing $100K+ monthly ad budgets and consistently delivering 5–6+ ROAS
Mastery of Meta Ads Manager, Google Ads, and performance tracking tools (GA4, Google Tag Manager, Looker Studio, etc.)
Strong analytical skills with the ability to interpret complex data into actionable strategy
Experience with pixel implementation, UTM tagging, conversion tracking, and event-based optimization
Creative mindset and performance-first thinking when briefing or testing creatives
Experience in eCommerce or event-based marketing is a strong plus
Self-motivated, proactive, and results-oriented