Performance Marketing Expert

About Us

At Art Masterclass, we are more than just an art studio – we are a creative sanctuary born in Australia, where the past meets the future through art. Our mission is to offer unique, immersive workshops for art enthusiasts of all levels. We specialize in traditional crafts, with a particular focus on Turkish Mosaic Art – a centuries-old technique that we proudly share with the world. Since our inception in 2021, we have built a reputation for 100% customer satisfaction, hosting hundreds of workshops and cultivating lasting relationships with our clients.

We believe that art has the power to connect people, transcend cultural boundaries, and create timeless memories. At Art Masterclass, we don’t just teach skills; we create experiences that leave our clients with radiant masterpieces.

Job Overview

We're looking for an experienced and data-driven Performance Marketing Expert to lead our paid media strategy across multiple channels. This role is ideal for someone who thrives on delivering exceptional ROAS (5-6x minimum) while managing large-scale ad budgets ($100K+ per month). You will be responsible for developing, executing, and optimizing high-performing campaigns that drive workshop bookings, eCommerce sales, and overall brand growth—across Meta, Google, and other paid platforms.

Key Responsibilities

• Plan, launch, and optimize paid media campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, and other relevant platforms.
• Manage monthly budgets up to $100K efficiently with a clear focus on ROAS, CPA, and conversion growth.
• Build, test, and scale campaigns targeting both top-of-funnel and bottom-of-funnel audiences.
• Analyze data and performance trends, identifying insights to improve results and guide decision-making.
• Implement and refine campaign structures, creative testing, audience segmentation, and bidding strategies.
• Collaborate with the content, design, and web teams to ensure ad creatives and landing pages align with performance goals.
• Conduct A/B testing for ad creatives, headlines, calls to action, and placements.
• Report weekly and monthly on campaign performance, KPIs, and budget pacing.
• Stay ahead of algorithm changes, platform updates, and performance marketing trends.

Qualifications

• Minimum 5 years of hands-on experience in performance marketing.
• Proven experience managing $100K+ monthly ad budgets and consistently delivering 5-6+ ROAS.
• Mastery of Meta Ads Manager, Google Ads, and performance tracking tools (GA4, Google Tag Manager, Looker Studio, etc.).
• Strong analytical skills with the ability to interpret complex data into actionable strategy.
• Experience with pixel implementation, UTM tagging, conversion tracking, and event-based optimization.
• Creative mindset and performance-first thinking when briefing or testing creatives.
• Experience in eCommerce or event-based marketing is a strong plus.
• Self-motivated, proactive, and results-oriented.

What We Offer

• A dynamic and collaborative work environment.
• Opportunities for professional growth and career development.
• Competitive salary + performance-based bonuses.
• 100% remote work – forever.
• 20 days of annual leave.
• Freedom to manage your own time and deliver results your way.

Why Join Us?

• Be part of a collaborative and fast-paced team where your input directly drives growth.
• Join us in scaling a global creative experience brand and making a real impact on people’s lives—one workshop at a time.
• Work in a supportive environment with a commitment to 100% customer satisfaction.
• Enjoy opportunities for professional growth and development within a rapidly growing business.

📩 If you’re ready to take your performance marketing career to the next level, apply now and be part of our exciting journey!