Marketing Content Manager

Do you thrive on creating compelling, story-driven content that engages and resonates? Arsina Beauty, a brand on a mission to redefine body care with effective, feel-good products, is seeking a talented Marketing Content Manager to join our team! This role is perfect for a creative and strategic thinker who’s passionate about beauty and eager to build a vibrant brand presence across digital platforms.

Key Responsibilities:
• Content Strategy Development: Craft and execute a cohesive content strategy that aligns with Arsina Beauty’s brand voice, mission, and goals. Drive our brand story across social media, email, blogs, and other platforms.
• Content Creation & Coordination: Work closely with our creative team to produce high-quality, engaging content (photos, videos, blog posts, and social media) that showcases our unique body care products and their benefits.
• Campaign Management: Lead content-driven campaigns from concept to completion, including product launches, educational series, and seasonal initiatives, ensuring they resonate with our audience and drive brand engagement.
• SEO & Website Content Optimization: Optimize web content for SEO to enhance visibility, increase traffic, and improve user experience on arsinabeauty.com.
• Audience Engagement: Foster a connection with our audience by crafting content that speaks directly to their needs, interests, and body care goals, ensuring we are constantly engaging, educating, and building loyalty.
• Performance Tracking: Monitor and analyze content performance across channels, using insights to refine our strategy and continuously improve engagement and brand growth.
• Trend Spotting & Brand Alignment: Stay up-to-date on beauty, skincare, and body care trends, integrating them into our content in fresh, innovative ways that keep Arsina Beauty relevant and exciting.
• Collaborations & Partnerships: Work with influencers, beauty experts, and content creators to expand Arsina Beauty’s reach and credibility, creating authentic brand experiences for our community.

Qualifications:
• Experience: 3+ years in content marketing, ideally in the beauty, wellness, or lifestyle industries, with a strong portfolio of work.
• Content Expertise: Proven experience in creating engaging content across multiple formats and channels, with a deep understanding of storytelling, SEO, and digital engagement.
• Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines, and a track record of successful campaign execution.
• Analytical Skills: Ability to analyze content performance data and apply insights to optimize strategy.
• Creative Vision: A creative eye and attention to detail, with a passion for producing content that is both beautiful and impactful.
• Trend Awareness: Up-to-date with the latest trends in beauty, body care, and social media.

Why Arsina Beauty?
At Arsina Beauty, we believe in the power of body care to uplift, empower, and provide a joyful experience. Join us as we expand our reach, connect with our community, and redefine what body care can be!
Ready to bring your creativity and expertise to Arsina Beauty? Apply now to help us share our story and elevate our brand presence!