Marketing Manager

We are looking for a strategic, driven Marketing Manager to lead and execute our brand and product marketing across global markets. Reporting into our Brand Manager, this role will work closely with our leadership team to plan and implement marketing campaigns, brand activations, product launches, and key brand initiatives.

Key Responsibilities:

• Plan and implement marketing strategy for product launches, campaigns, and brand milestones.
• Manage the global marketing calendar.
• Collaborate with the Brand Manager and contractors to oversee campaign production from pre-production to post-production.
• Manage relationships with industry media, retailers, ambassadors, and event partners to increase brand visibility.
• Oversee marketing asset development and ensure consistency across digital, retail, and event channels.
• Support the sales and retailer teams with collateral and materials.
• Lead brand involvement at global events and exhibitions (US/EU/Asia).
• Filter sponsorship requests and manage rider/team content in collaboration with athletes and ambassadors.

About You:

Our ideal candidate will have a tertiary qualification in marketing, communications, or a related field, with over 5 years of experience in marketing or communication roles within the action sports industry. An interest in foiling, surfing, snowboarding or sailing is essential.

You should have proven experience in strategic marketing, planning and executing marketing campaigns and performance analysis and reporting. You should be an innovative, strategic thinker, who can work both independently and collaboratively as part of a team.

About Armstrong Foils:

Armstrong Foils is a global leader in high-performance hydrofoil equipment, driven by innovation, craftsmanship, and a passion for foiling. Founded in New Zealand and trusted by riders around the world, we design modular, premium gear that enables everyone from first-time foilers to world-class athletes to experience the unique freedom of flight on water.