Director - Marketing Analytics, Performance & SEO

Job Description

About the Role

We are seeking a strategic, data-driven Director of Marketing Analytics, Performance, and SEO to lead the development of SEO, AEO, GEO and LLM-driven search optimization strategy, marketing dashboards, performance models, and measurement frameworks that connect all marketing activity to business outcomes. This highly visible individual contributor role will serve as the architect and owner of how to optimize search performance, and how we define, track, and optimize marketing ROI across all channels — from brand to demand generation, SEO, content, and owned, earned, and paid media.

In addition to analytics leadership, this role will also own our enterprise SEO strategy in partnership with our agency, ensuring organic growth is optimized through modern technical, content, and measurement best practices. You’ll operate at the intersection of marketing strategy, data science, and digital innovation — with direct influence on how the business grows.

Key Responsibilities

Organic Search (SEO) Strategy

• Lead SEO strategy across the corporate and acquired websites to drive organic growth aligned to high-intent keywords and ICP behavior.
• Manage the relationship with our SEO agency, ensuring accountability to technical performance, content strategy, and KPIs.
• Oversee technical SEO initiatives including site architecture, schema markup, page speed, Core Web Vitals, crawl/indexation, and structured data governance.
• Collaborate with the content, web, and demand generation teams to integrate SEO best practices into campaign and content planning.

Quantitative Marketing Metrics

• Branded search volume trends (via Google Search Console and SEMrush).
• Direct traffic to the website (measured in GA4).
• Share of search vs. competitors.
• Social engagement (e.g., LinkedIn followers, reactions, reshares, comments).
• Earned media mentions and analyst citations.
• Website engagement on thought leadership and brand content pages.
• Subscriber growth to brand-led newsletters.
• LinkedIn newsletter subscriber growth.
• Employee and client advocacy participation, such as resharing and engagement metrics.
• Aided/unaided brand awareness (via survey platforms like Momentive or Qualtrics).
• Brand recall benchmarks (from tools such as RepTrak, Momentive, etc.).

Marketing Analytics & Performance

• Build and own cross-channel dashboards and reporting systems that track brand, web, content, campaign, and digital performance with a clear line to pipeline and revenue.
• Design and implement frameworks to measure the effectiveness of multi-channel marketing campaigns — including owned, earned, and paid media.
• Develop and maintain dashboards and models that track and analyze key business metrics, providing clear, actionable insights.
• Own the development and refinement of attribution models including multi-touch, last-click, and media mix modeling to measure ROI across marketing channels.
• Build models to forecast and measure campaign performance, customer acquisition costs (CAC), and ROI across inbound and outbound marketing.
• Partner with marketing operations, demand generation, and content leads to ensure data flows properly from lead to revenue.
• Translate performance data into insights for senior leadership, driving better decisions across investment and strategy.

Web & Digital Experience Optimization

• Collaborate with web, content, and creative teams to analyze customer journeys and recommend site improvements to boost engagement and conversions.
• Lead efforts around A/B testing, behavioral analytics (e.g., heatmaps, clickstream), and personalization strategies to optimize the web experience.
• Ensure all web performance initiatives are measurable and connected to business metrics.

Innovation & Thought Leadership

• Stay ahead of the evolving digital analytics landscape — including AI/LLM-driven search behaviors, zero-click search, and predictive modeling.
• Evaluate and implement marketing analytics and SEO tools to support automation, attribution, forecasting, and testing.
• Present regular performance updates and strategic insights to the executive team, shaping how marketing contributes to business growth.

What You’ll Need To Succeed

• 10+ years of B2B marketing experience with a deep focus on analytics, performance, and digital strategy.
• Proven ability to build scalable marketing dashboards and performance frameworks tied to pipeline and revenue.
• Strong command of analytics tools and platforms including SQL, Excel, Tableau, and Google Analytics (GA4).
• Experience designing and implementing attribution models and forecasting frameworks across inbound and outbound marketing.
• Mastery of SEO fundamentals and tools including Google Search Console, SEMrush, and Ahrefs.
• Strong understanding of digital experience optimization — including customer journeys, A/B testing, conversion strategy, and behavioral insights.
• Experience managing external agencies and internal cross-functional collaboration (web, content, demand generation, brand).
• Excellent communication skills with the ability to present complex data in a compelling, digestible way for executive audiences.
• Self-starter mindset with a strong sense of ownership, curiosity, and ability to work autonomously in a fast-paced environment.

About Us

Argano is the first of its kind: a digital consultancy totally immersed in high-performance operations. We steward enterprises through ever-evolving markets, empowering them with transformative strategies and technologies to exceed customer expectations, unlock commercial innovation, and drive optimal efficiency and growth.

Argano is an equal-opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.