Performance Marketing Manager

About Us:

At Ardur Shoes, we blend creativity with craftsmanship to create footwear that stands out. Our brand is dedicated to producing high-quality, fashion-forward designs that resonate with individuality and timeless elegance. We believe in nurturing talent and encouraging growth, making us an exciting place for professionals looking to build their careers in the dynamic world of fashion and digital media.

Inspired by the vibrancy of the USA and driven by a global vision, we prioritize quality, attention to detail, and exclusivity. Our shoes are more than just accessories—they are expressions of personality, created for those who walk with purpose and distinction.

Responsibilities:

• Plan, launch, and manage paid campaigns across - Google, Meta, and Amazon PPC
• Analyze and optimize performance for ROAS, CAC, CPA, AOV, and LTV
• Manage product feeds (Google Merchant Center, Amazon Catalog)
• Segment and retarget audiences across all platforms using pixels and customer files
• Regularly report performance, test results, and recommendations
• Stay up to date on platform trends, attribution shifts, and privacy updates (GA4, iOS14+, etc.)

Requirements:

• 7 - 8 years of hands-on performance marketing experience for DTC or e-commerce brands
• Google Ads:
• Proficient in structuring campaigns across Search, Shopping, and Performance Max, with a strong understanding of keyword research, negative keyword strategy, and audience signals
• Experience managing product feeds through Google Merchant Center, ensuring product data quality and approval
• Skilled in optimizing Quality Score, ad extensions, and conversion tracking via GA4
• Meta Ads (Facebook/Instagram):
• Deep knowledge of audience targeting, including lookalikes, interest-based, and retargeting strategies
• Ability to test and scale UGC content, static creatives, and videos through Dynamic Creative Ads
• Experience using Meta Events Manager, Pixel setup, and Aggregated Event Measurement for accurate attribution
• Amazon Ads (PPC)
• Proven experience managing Sponsored Products, Sponsored Brands, and Display campaigns
• Skilled in keyword and ASIN targeting, match types, and campaign segmentation
• Ability to balance between profitability (ACoS control) and ranking strategy, and understand how PPC contributes to organic lift
• Strong analytical skills — confident using tools like Google Analytics/GA4, Shopify reports, Meta dashboards, and Excel or Looker Studio for campaign reporting
• Ability to work cross-functionally and turn data into action
• Self-starter with attention to detail, ownership mindset, and ability to collaborate effectively across creative and brand teams

Why Join Ardur Shoes?

• Dynamic Environment: Work in a creative and inspiring environment that encourages innovation and growth
• Career Development: Gain valuable experience in a fast-paced, remote work setting with opportunities for learning and mentorship
• Collaborative Culture: Join a team that values fresh ideas, diversity, and collaboration
• Impact: Contribute directly to enhancing the brand’s online presence and engaging a global audience.