Digital Marketing lead

We are seeking a highly motivated and experienced Digital Marketing Team Leader to spearhead our digital marketing efforts and manage our team. This is a hands-on leadership role requiring a deep understanding of various digital marketing disciplines and a proven track record of successfully working with US-based clients. The ideal candidate will be responsible for strategizing, implementing, and optimizing digital marketing campaigns across content, SEO, social media, email, and Google advertising.

Responsibilities:

1. Strategy Development & Execution

• Develop and implement comprehensive digital marketing strategies aligned with overall business goals, with a specific focus on the US market.
• Manage and optimize social media presence across relevant platforms.

1. Content Creation & Management

• Oversee the creation of high-quality, engaging content across various digital channels. This may involve personally contributing to content creation as needed.

1. Email Marketing

• Develop and execute effective email marketing campaigns, including list segmentation, content creation, automation, and performance analysis.

1. Social Media Marketing

• Define and implement social media strategies across relevant platforms to enhance brand awareness, engagement, and lead generation, with a keen understanding of US social media trends.

1. Search Engine Optimization (SEO)

• Drive organic traffic growth through on-page and off-page optimization strategies, keyword research, content optimization, and performance monitoring.

1. Google Paid Advertising

• Manage and optimize Google Ads campaigns, including search, display, and potentially video advertising, to achieve defined ROI targets within the US market.

1. Team Leadership & Management:

• Lead, mentor, and inspire a team of digital marketing professionals, fostering a collaborative and high-performance environment. This includes setting clear objectives, providing regular feedback, and supporting their professional growth.
• Identify training needs and facilitate professional development opportunities.

1. US Client Engagement:

• Understand US market trends and tailor strategies accordingly.
• Build and maintain strong, long-lasting client relationships.

1. Collaboration: Work closely with other departments to ensure alignment and maximize the impact of digital marketing initiatives.
2. Staying Updated: Keep abreast of the latest digital marketing trends, technologies, and best practices, particularly within the US market.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of proven experience in digital marketing, with a significant portion focused on the US market.
• Demonstrable experience in leading and managing a digital marketing team.
• Hands-on expertise in content creation, email marketing platforms, social media management, SEO tools and techniques, and Google Ads.
• Excellent analytical skills and proficiency in using web analytics tools (e.g., Google Analytics).
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to develop and execute successful digital marketing strategies.
• Strong analytical and problem-solving skills with a data-driven approach.

Preferred Qualifications:

• Master’s degree in Marketing or a related field.
• Experience with specific marketing automation platforms (e.g., HubSpot, Marketo).
• Familiarity with CRM systems.
• Certifications in Google Ads and/or other relevant digital marketing areas.

Technical Requirements:

• Laptop or Desktop: Windows (i5 or higher, 8GB RAM minimum)
• Screen: 14 inches, Full HD (1920×1080)
• Internet Speed: 100 Mbps or higher

About ARDEM

ARDEM is a leading Business Process Outsourcing and Business Process Automation service provider. For over twenty years, ARDEM has successfully delivered business process outsourcing and business process automation services to our clients in the USA and Canada. We are growing rapidly. We are constantly innovating to become a better service provider for our customers. We continuously strive for excellence to become the Best Business Process Outsourcing and Business Process Automation company.