Account Manager (Performance Marketing)

THE COMPANY

Archer Education partners with colleges and universities across the US to help them reach further, recruit smarter, and grow faster through targeted digital enrollment marketing solutions. If you’re looking for a meaningful career, where you’ll have the freedom, flexibility and support to thrive – all while having fun and working with some pretty awesome people, then Archer Education might be right for you. Archer offers a competitive salary, excellent benefits, referral bonuses, tuition reimbursement, and a fun, casual work environment.

Since 2007, Archer has developed a reputation as innovative, dependable and always willing to go above and beyond for our partners. As we grow, it is more important than ever that we focus on these areas, and doing so requires amazing people who also are innovative, dependable and willing to go above and beyond. We are a culture that values experience and knowledge, and we need someone who can make an immediate impact and help us continue delivering a high-quality experience that exceeds expectations.

THE ROLE

The Account Manager will be the primary point of contact for a dedicated roster of client relationships (universities, agencies of record), with a focus on retention and sustainable budget growth through development and execution of performance marketing campaigns.

THE RESPONSIBILITIES

• Serve as the primary liaison between Archer and clients providing thought leadership, on-going communication, monthly/quarterly media plans, and campaign performance analysis
• Identify and initiate opportunities to cross sell and upsell clients on company products and services
• Manage campaign budgets on a monthly basis, ensuring adherence through technical platforms and identifying/communicating additional opportunity where available
• Monitor, analyze and troubleshoot campaign performance through technical platforms and performance data; develop strategies to meet client goals and grow campaigns/client partnerships
• Understand client business objectives, marketing strategy, ROI goals, program offers, competitive landscape, target demographics etc.
• Drive monthly processes including planning/forecasting, changes to campaign structure, invoicing/follow-up on receivables etc.
• Manage all aspects of new client relationships including onboarding/integrations process through ongoing management

LEADERSHIP/MANAGEMENT RESPONSABILITIES

• Oversee management of dedicated client partnerships

THE REQUIREMENTS & SKILLS

• 3+ years of experience in Lead/Inquiry generation in the EDU vertical
• Prior established relationships and strong understanding of marketing vocabulary (CPL,CPA,CPS etc.)
• General knowledge of MS Office (Word, PowerPoint, especially Excel – filters/VLOOKUP/pivot table, Google suite. Able to work with large set of data across various LMS/CRMs
• Ability to translate performance data into business insights and action; summarize and share succinctly
• Demonstrate critical thinking, decision making and problem-solving skills
• Strong ability to speak articulately and credibly, effective presentation & writing skills
• Strong customer service and ability to build relationships with individuals at all levels
• Excellent time and project management; highly attentive to detail
• Strong sense of urgency and initiative
• Bachelor’s degree
• 3+ years of account management experience and/or performance marketing experience

PREFERRED QUALIFICATIONS

·      Experience with Salesforce, Velocify or similar sales/CRM applications

·      Prior experience in research, analysis, cross-tabulation analysis

WORKING CONDITIONS

• Some travel to clients and/or conferences Travel 1-3 times/year including partner visits, conferences and/or company events
• Work sometimes requires nights, weekends and on-call as part of the job. Lift up to 20 pounds for movement of boxes/materials as needed for conferences

THE BENEFITS

At Archer, we believe empowered employees have the most fun and do their best work, so we strive to offer a competitive benefits package to allow just that. Our comprehensive benefits package includes medical, dental and vision plans, as well as paid time off and sick days. Here are just a few more of the benefits you’ll enjoy as an Archer team member.

●     Invest in your future: 401k plans and a full contribution match up to 4%.

●     Prioritize your family: Up to 12 weeks of parental leave with 6 weeks paid, following the birth, adoption, or foster care placement of a child.

●     Never stop learning: Receive up to $5,250 per year in tuition reimbursement for continuing education.

Visit archeredu.com to learn more.