Growth Marketing Manager

About Arbor

Super Arbor is revolutionizing how contractors, builders, and construction professionals source building materials. As one of the fastest-growing marketplaces in the construction industry, we're building the infrastructure that powers America's building boom. We're looking for a marketing powerhouse who thrives in the startup environment and can scale our growth to the next level.

The Role:

We're seeking a Growth Marketing Manager who can own our entire digital marketing ecosystem. This isn't just another marketing role – you'll be the strategic architect and hands-on executor of our growth engine. You'll manage everything from paid acquisition and social media to influencer partnerships and product launches, all while leveraging cutting-edge AI tools to create competitive advantages.

What You'll Own

Paid Acquisition & Performance Marketing

• Design, execute, and optimize campaigns across Facebook, Google Ads, TikTok, LinkedIn, and emerging platforms
• Manage substantial ad budgets with clear ROI accountability
• Build sophisticated attribution models and conversion funnels
• A/B test creative, audiences, and bidding strategies at scale

Social Media & Content Strategy

• Develop platform-specific content strategies that resonate with contractors and construction professionals
• Create and curate engaging content that drives both awareness and conversion
• Build and manage our social media presence across all relevant channels
• Collaborate with industry influencers and thought leaders

Brand & Product Marketing

• Lead go-to-market strategies for new product launches
• Develop messaging frameworks that differentiate Super Arbor in the marketplace
• Manage brand positioning and ensure consistent voice across all touchpoints
• Create compelling case studies and success stories from our marketplace

Growth Strategy & Analytics

• Identify new growth channels and expansion opportunities
• Build comprehensive reporting dashboards and KPI frameworks
• Conduct competitive analysis and market research
• Optimize the entire customer acquisition and retention funnel

AI-Powered Marketing Innovation

• Implement AI tools for content creation, ad optimization, and audience targeting
• Leverage machine learning for predictive analytics and customer segmentation
• Stay ahead of emerging AI marketing technologies and integrate them strategically
• Use AI to automate and scale marketing processes

What We're Looking For

Essential Experience

• 3-6 years of performance marketing experience, preferably in B2B marketplaces or construction/industrial sectors
• Proven track record managing $25K+ monthly ad spend across multiple platforms
• Strong knowledge of Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, and TikTok Ads
• Experience with marketing automation tools, CRM systems, and analytics platforms
• Background in content marketing and social media strategy

Startup DNA

• Thrives in fast-paced, ambiguous environments where you'll wear multiple hats
• Comfortable with rapid iteration, testing, and pivoting based on data
• Self-starter who can build processes from scratch and scale them
• Experience working with limited resources and maximizing impact

Technical Skills

• Proficiency with AI marketing tools (ChatGPT, Midjourney, Jasper, etc.)
• Strong analytical skills with experience in Google Analytics, Mixpanel, or similar
• Basic understanding of HTML/CSS and marketing automation platforms
• Familiarity with design tools (Canva, Figma) and video editing software

Strategic Mindset

• Deep understanding of B2B buyer journeys and complex sales cycles
• Experience with account-based marketing and enterprise sales support
• Ability to translate business objectives into actionable marketing strategies
• Strong project management and cross-functional collaboration skills

Why Super Arbor?

• High-Growth Environment: Join a rocket ship in the massive construction industry
• Ownership & Impact: Your work directly influences company growth and success
• Competitive Package: Significant equity upside plus competitive salary
• Learning & Development: Budget for conferences, courses, and marketing tools
• Flexible Work: Remote-first culture with flexible hours and PTO
• Industry Expertise: Work with construction professionals and learn a fascinating industry