Growth Marketing Lead

Description

About the Role

We are seeking a Growth Marketing Lead to own the execution and performance of marketing programs that generate qualified pipeline. This is a hands-on role responsible for building and launching campaigns across email, automation, webinars, landing pages, and digital programs. You will manage the full lifecycle of marketing campaigns. The ideal candidate is comfortable operating in a fast-moving environment where campaigns launch frequently and results are measured weekly. This role works closely with sales and marketing leadership to support pipeline growth across Arbiter’s product suite. Deep HubSpot execution experience is required. You should have personally built campaigns, workflows, segmentation, scoring models, and reporting.

What You’ll Do

• Own the execution of marketing campaigns from concept through launch and optimization
• Build and manage campaigns across email, webinars, landing pages, and automation workflows
• Develop HubSpot workflows, segmentation, automation programs, and lead scoring models
• Monitor funnel performance including MQLs, SQLs, conversion rates, and pipeline contribution
• Identify areas of friction in the funnel and implement improvements to increase conversion

What Success Looks Like

• Consistent pipeline contribution from marketing programs
• Campaigns launched quickly and optimized based on performance data
• Clean, scalable automation
• Clear reporting on campaign performance and funnel metrics
• Strong collaboration between marketing and sales teams

What You Bring

• 3–5 years in demand generation, lifecycle marketing, or marketing operations at a B2B or SaaS company
• Proven experience owning demand gen programs end to end, including reporting on pipeline impact (not just execution)
• Experience operating in a high-volume, fast-moving, short-sales-cycle environment
• Comfort being accountable for numbers, not just activity
• 2-3 years HubSpot experience (automation, segmentation, scoring, attribution, and reporting)
• Ability to juggle multiple campaigns simultaneously without losing speed or accuracy
• Strong analytical mindset who is comfortable owning MQL, SQL, and pipeline contribution metrics
• Self-starter who brings ideas, not just execution
• Cellphone or personal device to receive MFA (multi-factor authentication) texts or calls.
• Have an internet connection that’s adequate for their job, a minimum of 10Mbps down.