Director of Digital Marketing

Aracor.ai is an AI-Native dealmaking platform built for the pace and pressure of modern transactions. From diligence to negotiation, closing to exit, Aracor equips legal and deal teams with the tools to move faster, surface critical insights, and reduce risk - without sacrificing control.

Founded by a chief legal officer, a Dealmaker of the Year, and a global tech investor and entrepreneur, Aracor combines deep legal expertise with cutting-edge AI to streamline the entire deal lifecycle and deliver the competitive edge today’s high-stakes transactions demand. Whether conducting preliminary evaluations, reviewing contracts, flagging obligations, managing due diligence, or tracking post-signing commitments, Aracor transforms deal friction into deal flow.

Our headquarters is located in Miami, Florida

Website: https://www.aracor.ai/

Director of Digital Marketing

Location: Remote

Position Type: Remote

Language Requirements: fluent in English

Role Overview: We are seeking a data-driven and creative Director of Digital Marketing to own Aracor’s digital growth – strategy through execution. This is a hands-on, high-impact role focused on generating pipeline, optimizing the marketing funnel, and working with the internal team to drive measurable results.

This is a leadership role responsible for shaping and scaling digital demand generation, paid media, website and conversion strategy, product-led growth initiatives, and marketing automation. This role will optimize acquisition funnels, scale campaigns, and improve conversion – laying the groundwork for scalable systems and reporting.

What You’ll Do:

Digital Strategy & Execution

• Own and evolve the digital marketing roadmap, focused on SEO/SEM, web strategy, conversion optimization, and full-funnel performance campaigns.
• Plan and manage multi-touch campaigns across paid media, social, video, email, and content syndication.

Product-Led Growth (PLG) & Web Experience

• Collaborate with Product and Design to build and optimize onboarding flows, in-product messaging, and website lead conversion paths
• Leverage website analytics to optimize funnel performance and trial conversion

Demand Generation & Performance Marketing

• Run account-based marketing and performance campaigns targeting key segments including venture capital, private equity, legal firms, and corporate M&A teams
• Manage spend across Google Ads, LinkedIn, Capterra, and retargeting platforms – testing for ROI

Marketing Tech Stack & Automation

• Own and optimize the marketing tech stack, with a focus on HubSpot, analytics tools, lead scoring, conversion, and nurturing
• Implement scalable workflows for email marketing, behavioral segmentation, and sales handoff

Analytics & Optimization

• Monitor KPIs across pipeline, Customer Acquisition Cost, Lifetime Value, channel performance, and conversation rates; deliver actionable insights to stakeholders

Brand, Content & Community

• Scale thought leadership, product education, and brand storytelling
• Support growth of Aracor’s presence in VC, PE, and in-house legal ecosystems via webinars, newsletter engagement, and curated partnerships.

What You Bring

• A self-starter mentality with the ability to take ownership, move quickly, and execute in a fast-paced, entrepreneurial environment
• 5-10+ years of experience in B2B and B2C digital marketing or growth roles, ideally within LegalTech, SaaS, or PLG environments.
• Track record of leading successful digital campaigns and product-led acquisition funnels.
• Hands-on expertise with Google Analytics, HubSpot, SEO/SEM tools, heatmaps, and paid platforms.
• Strategic thinker who thrives on experimentation, data analysis, and rapid iteration.
• Strong cross-functional collaboration skills with the ability to influence Product, Sales, and executive teams.
• A Passion for technology, design, and leveraging AI to solve complex problems.

Why Join Us?

• Be a key player in an innovative LegalTech company.
• Impact global markets by driving high-level marketing strategies across B2B, B2C, and B2G segments.
• Own and shape strategic marketing initiatives that directly influence business growth.
• Work with passionate, mission-driven leaders who are redefining the future of dealmaking.

Ready to make a difference? Apply now and help us shape the future of dealmaking!