Product Marketing Manager [AQ-19522]

Aquent is seeking exceptional talent to partner with a global leader in interactive entertainment and digital commerce. This is an unparalleled opportunity to directly influence how millions of players discover and engage with their favorite games, while empowering developers to bring their creative visions to life. You will be at the forefront of launching exciting new third-party titles, driving player acquisition and engagement, and contributing significantly to the platform’s commercial success on a global stage.

About Our Partner

Aquent is proud to partner with a leading curated digital storefront for PC and Mac, designed with both players and creators in mind. This innovative platform is dedicated to providing exceptional games for gamers and ensuring a fair deal for game developers. When a game is purchased on this storefront, a significant portion of the price goes directly to developers, empowering them to invest in creating bigger and better games and fostering innovation in the industry.

The Opportunity

Imagine being at the heart of the gaming world, bringing groundbreaking titles to millions of eager players! As a key member of the marketing team for this innovative digital storefront, you will play a pivotal role in launching captivating third-party products. You will be instrumental in building and executing specialized go-to-market plans, managing crucial account relationships, and meticulously project managing every beat of new product launches. This position offers a unique chance to blend strategic thinking with hands-on execution, directly influencing player experiences and developer success, and seeing your work come to life.

What You Will Do

• Build and project manage the tactical execution of go-to-market strategies by coordinating with multiple departments and marketing functions, including merchandising, social media, product lifecycle management (PLM), and influencer management.
• Oversee timely execution of storefront channel support launches, including supporting copywriting, asset coordination, team communication, and release management.
• Analyze the impact of various marketing campaigns and broader publishing events on player acquisition, engagement, and commercial business KPIs, providing valuable feedback to external accounts.
• Cultivate strong relationships with key accounts to ensure priority marketing beats are recorded and tracked internally.
• Contribute to departmental reporting, best practice documentation, and post-mortem analyses.
• Develop innovative and engaging marketing programs that encompass the entire player journey, from user acquisition to retention and monetization.
• Approach marketing plans with an international mindset to optimize product beats and leverage local support where appropriate.
• Manage a product’s lifecycle throughout its campaign, making measurable, data-driven decisions to meet or exceed internal and external KPIs.

Must-Have Qualifications

• Experience in marketing, account management, or digital retail business.
• Proven experience in relationship management and project management.
• Strong data competency, with confidence in analytics tooling and leveraging big data sets to define best practices.
• Comprehensive understanding of popular marketing channels, best practices, and optimization techniques.
• Exceptional workload prioritization skills, with the ability to manage requests from multiple stakeholders effectively.
• Demonstrated ability to collaborate with diverse stakeholders and understand differing departmental strategies.
• Strong understanding of how to build brands through leveraging owned channels and relevant marketing tools.
• Experience evaluating creative materials and assets based on strategic briefs.
• Proven ability to craft and execute impactful marketing programs and events.
• Excellent partner management skills.
• Experience with retail/e-commerce KPIs.
• Outstanding written and verbal communication skills.
• A solid understanding of the gaming industry and current trends.
• Ability to lead a strategy based on market understanding and challenge existing processes.
• Ability to work collaboratively across an international team.

Nice-to-Have Qualifications

• Strong interest in video games.
• Experience with big data sets.
• An understanding of player segmentation.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Other Requirements

This is a 12 months contract, with potential to extend. The rate is to be confirmed (via LTD). The role is mostly remote (UK remote).