Portfolio Brand & Go-to-Market (GTM) Marketing Manager [211436]

Must be able to work West Coast hours

Executive Summary

Aquent Studios is seeking an experienced Portfolio Brand & Go-to-Market (GTM) Marketing Manager to support one of the world's leading consumer technology companies. This individual will serve as a strategic marketing partner responsible for developing go-to-market strategies, leading integrated full-funnel campaigns, and ensuring brand excellence across a portfolio of innovative consumer products.

Embedded within the client’s marketing organization, this role will work closely with product marketing, creative, media, and cross-functional stakeholders to bridge long-term brand strategy with performance-driven execution—helping translate product innovation into compelling customer experiences that drive measurable business results.

What You’ll Do

Go-to-Market Strategy & Product Launches

As Part Of The Aquent Studios Team, You Will

• Develop integrated GTM strategies for new product launches and portfolio-wide marketing initiatives.
• Build strategic marketing plans that align business objectives, consumer insights, and market opportunities.
• Identify cultural, competitive, and consumer trends that inform differentiated positioning and creative direction.
• Develop actionable creative briefs that inspire breakthrough campaigns while driving measurable business outcomes.
• Partner with product marketing teams throughout the product launch lifecycle, from planning through execution.

Brand Strategy & Full-Funnel Campaign Leadership

• Lead development of integrated marketing campaigns spanning awareness, consideration, conversion, and retention.

• Drive campaign strategy across digital marketing channels including:

• Paid Social

• Direct Response

• eCommerce

• Performance Marketing

• CRM and Owned Channels

• Ensure creative excellence and brand consistency across every customer touchpoint while optimizing content for channel performance.

• Balance long-term brand equity with short-term business objectives and conversion goals.

• Leverage campaign performance data and customer insights to continuously optimize marketing initiatives.

Cross-Functional Leadership & Global Collaboration

• Collaborate closely with Product Marketing, Creative, Media, Production, Analytics, and Owned Channel teams.
• Lead cross-functional planning and alignment across multiple workstreams and stakeholders.
• Facilitate creative reviews and executive presentations with senior leadership.
• Support localization of global campaigns, ensuring regional relevance while maintaining brand integrity.
• Coordinate agency partners and external vendors to deliver integrated marketing initiatives on time and at scale.

What We're Looking For

At Aquent Studios, we’re looking for a strategic marketer who brings a combination of brand leadership, product marketing expertise, and performance marketing experience.

Brand Leadership

• Experience managing and evolving global consumer brands.
• Demonstrated success leading integrated marketing campaigns across multiple channels and customer touchpoints.
• Strong understanding of brand strategy, positioning, messaging, and visual identity systems.

Go-to-Market Expertise

• Proven experience developing GTM strategies for new product launches.
• Ability to translate consumer insights and market research into actionable marketing strategies.
• Experience developing strategic creative briefs and marketing frameworks.

Full-Funnel Marketing Experience

Strong Knowledge Of

• Brand Marketing
• Performance Marketing
• Paid Social
• Direct Response Marketing
• eCommerce Marketing
• Digital Customer Acquisition
• Customer Journey Strategy

Preferred Industry Experience

Experience supporting brands within one or more of the following industries is highly preferred:

• Consumer Electronics
• Mobile Devices
• Consumer Technology
• Telecommunications
• Connected Products
• Hardware or Physical Consumer Goods

Executive Stakeholder Management

• Exceptional communication and presentation skills.
• Experience influencing senior executives and cross-functional leadership.
• Comfortable navigating fast-paced, highly collaborative, and evolving environments.
• Proven ability to manage multiple priorities under aggressive launch timelines.

Collaboration

• Experience partnering with internal creative teams, agencies, production partners, and cross-functional marketing organizations.
• Ability to build trusted relationships across diverse stakeholder groups.
• Strong facilitation, project management, and organizational skills.

Success in This Role

Success Will Be Measured By Your Ability To

• Develop and execute successful go-to-market strategies for major product launches.
• Deliver integrated marketing campaigns that drive measurable business results.
• Improve performance across awareness, engagement, conversion, and commerce metrics.
• Maintain exceptional brand consistency across every customer touchpoint.
• Foster strong partnerships across internal teams and external agencies.
• Successfully scale global marketing initiatives for regional markets while meeting ambitious launch timelines.

Client Description

At Aquent Studios, we build dedicated teams that help the world’s leading brands solve complex creative and marketing challenges. Our professionals become trusted partners to our clients, combining strategic thinking, creative excellence, and operational rigor to deliver innovative marketing solutions at scale. This role offers the opportunity to work at the forefront of consumer technology marketing while partnering with world-class teams on high-impact global initiatives.

Other Requirements

The target hiring compensation range for this role is $160k. However, final compensation level will be determined based on experience