Director of Product Marketing

Our SaaS / Legal client is seeking an experienced Director of Product Marketing to join their team for a maternity cover until approx. February 2026. This individual will play a pivotal role in developing, implementing, and managing strategies to promote the organization’s products, enhance brand awareness, and drive business growth. The role involves leading the Product Marketing team, overseeing all marketing initiatives, and collaborating cross-functionally to ensure alignment with business objectives and market trends. The successful candidate will be a strategic thinker with strong leadership capabilities and hands-on marketing expertise.

This is a remote role (hybrid possible if located in the Atlanta area).

Prior SaaS or Legal experience a major plus.

Responsibilities

• Strategic Leadership

• Develop comprehensive product marketing strategies aligned with company objectives.

• Identify target markets and create strategies to engage them effectively.

• Oversee brand positioning, messaging, and value propositions to ensure consistency and impact.

• Provide leadership, mentoring, and performance management for the Product Marketing team.

• Marketing Execution

• Implement integrated marketing campaigns across digital, print, and event channels.

• Oversee digital marketing strategies including SEO, SEM, social media, content, and email marketing.

• Monitor and analyze campaign performance, providing data-driven insights and recommendations.

• Ensure brand guidelines and messaging are consistently applied across all materials and platforms.

• Content & Market Engagement

• Lead the creation of compelling marketing content, including web copy, blogs, case studies, and promotional assets.

• Manage content calendars and align deliverables with product launches and campaigns.

• Conduct market research to identify customer needs, trends, and competitive opportunities.

• Events & Campaigns

• Plan and execute product launches, webinars, conferences, and trade shows.

• Ensure events align with strategic marketing objectives and enhance brand visibility.

• Collaboration & Stakeholder Management

• Partner closely with Product, Sales, and Customer Success teams on go-to-market strategies.

• Provide marketing insights to support cross-functional initiatives and business growth.

• Report regularly to senior management on performance, campaign effectiveness, and market insights.

• Budget & Resource Management

• Manage the product marketing budget, ensuring resources are allocated effectively to maximize ROI.

• Monitor and report on budget performance and expenditures.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
• Proven experience (7+ years) in marketing, with at least 3+ years in a leadership role (Manager/Director level).
• Demonstrated success in Product Marketing within B2B or SaaS environments.
• Strong understanding of marketing principles, strategies, and best practices.
• Excellent written and verbal communication skills, with the ability to create compelling messaging.
• Proficiency in marketing tools and platforms (CRM, marketing automation, analytics, and social).
• Strong project management and analytical skills.
• Creative, innovative mindset with problem-solving abilities.
• Collaborative leadership style, able to influence and work across teams.
• Knowledge of industry trends and emerging marketing practices.